How To Get More Clients Using Customer Insight Mapping
As an entrepreneur, we know that converting your target audience into loyal customers can be daunting without the right tools. It can be frustrating being in the dark, so we’d like to shed some light on a crafty little tool to we like to use at BWD called ‘Customer Insight Mapping’. What are […]
Is There A Need For A 100% Black Agency In 2017?
Someone asked a question…is there a need for a 100% black agency in 2017. At BWD we believe yes. And on the contrary we believe we need more and more of them. There is enough for all of us to eat. We can all be brothers and sisters in arms to transform this industry. (visit; […]
Mastering Concise Animation Storytelling In 2 Minutes
Do you know how powerful a marketing video can be for your company? Why not make space in your marketing budget? Money is often spent on static designs, posters and online banners, which do bring in a lot of traffic however it doesn’t stimulate the viewer’s mind into trusting you or your company. In this […]
KayaFM Bizz Radio Interview With Gugu Cele
https://soundcloud.com/kayafm959/transformation-in-the-advertising-industry Transcript Man: Kaya Biz. Kaya Biz, Entrepreneurs On The Move. Gugu: If you’re an entrepreneur and want to get some insight as to how your peers are getting it right and some lessons that you can learn from their activities, give us a ring 086-000-0959 as we sit down in a conversation today with […]
How Culture And Language Influences Copywriting
George Gribbin, a previous chairman of Young & Rubicam, said that a copywriter “should have an understanding of people, an insight into them, a sympathy toward them." Understanding people have a great deal to do with firstly understanding their culture and language. As one of the most multilingual countries around the globe, South Africa’s various […]
How To Make Sure Your Facebook Covers Are Effective
When people land on your Facebook page, the first thing they see is the image that takes up nearly a quarter of the page, your Facebook cover. Over the years Facebook has gone from connecting the average student to becoming a very handy marketing tool that can help your business connect to it’s […]
Inbound Marketing – How We Do It At BWD
We can’t argue the competitive nature of the marketing environment. The trick lies in knowing how to get the relevant information to your target audience. Before the dynamics of the marketing game changed, marketers had to search for their customers. Inbound marketing flips the script; here you are given the opportunity to let your […]
Transformation Multiplies The Growth Of The Country
Good morning Rico, A lot has happened since the last newsletter. Our billboard promoting the agency got us reported to the ASA for racism. Fortunately the case was dismissed by the ASA and here’s the link where you can read both the complaint and ruling. We put up the billboard again after the ruling. […]
Don’t Get Left Behind: Why You Need Social Media
Regardless of your industry, you will have to eventually have to give in. The opportunities that come with social media are endless. If you want people to know who you are, then it’s important to put yourself on these social media platforms and exploit them to the fullest. Social media is not a fad, […]
How to Penetrate the Township Market
The township’s economy is estimated at R307-billion nationally and with the rise of township residents climbing the corporate ladder, more brands are trying to penetrate the township market to cash in. Townships such as Soweto, Gugulethu and Umlazi have grown significantly and are becoming more diverse in terms of culture and income levels. But little knowledge has been […]