BWD | Website Designer Blog

17 Oct Chatbots: New Writing Opportunities For Copywriters?

Posted at 12:59h in Copywriting

Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the...

13 Oct How To Get More Clients Using Customer Insight Mapping

Posted at 13:25h in Content Marketing

As an entrepreneur, we know that converting your target audience into loyal customers can be daunting without the right tools. It can be frustrating being in the dark, so we’d like to shed some light on a crafty little tool to we like to use...

12 Oct Is There A Need For A 100% Black Agency In 2017?

Posted at 13:48h in Thought Leadership

Someone asked a question...

11 Oct Mastering Concise Animation Storytelling In 2 Minutes

Posted at 09:09h in Advertising, Video Animation

Do you know how powerful a marketing video can be for your company? Why not make space in your marketing budget? Money is often spent on static designs, posters and online banners, which do bring in a lot of traffic however it doesn’t stimulate the...

04 Oct KayaFM Bizz Radio Interview With Gugu Cele

Posted at 17:19h in Thought Leadership

https://soundcloud.com/kayafm959/transformation-in-the-advertising-industry Transcript Man: Kaya Biz. Kaya Biz, Entrepreneurs On The Move. Gugu: If you're an entrepreneur and want to get some insight as to how your peers are getting it right and some lessons that you can learn from their activities, give us a ring 086-000-0959 as we...

28 Sep How Culture And Language Influences Copywriting

Posted at 14:32h in Copywriting

George Gribbin, a previous chairman of Young & Rubicam, said that a copywriter “should have an understanding of people, an insight into them, a sympathy toward them." Understanding people have a great deal to do with firstly understanding their culture and language. As one of...

13 Sep Inbound Marketing – How We Do It At BWD

Posted at 13:16h in Content Marketing

We can’t argue the competitive nature of the marketing environment. The trick lies in knowing how to get the relevant information to your target audience. Before the dynamics of the marketing game changed, marketers had to search for their customers. Inbound marketing flips the script;...

11 Sep Transformation Multiplies The Growth Of The Country

Posted at 20:13h in Advertising

Good morning Rico, A lot has happened since the last newsletter. Our billboard promoting the agency got us reported to the ASA for racism. Fortunately the case was dismissed by the ASA and here’s the link where you can read both the complaint and ruling. We...