Copywriting

In the digital age, where attention spans are shorter than ever, effective copywriting has become essential for businesses and individuals alike. We'll let's dive into the world of copywriting, exploring its fundamentals, techniques, and tips for creating compelling content that converts. Copywriting is used in various...

Although a copywriter usually works closely with the art director, this is not always the case. When there is no need for an art director to be involved, a copywriter can work alone; for example, when new or additional copy is required for an existing...

Every day, search engines process billions of search queries. These search queries, in marketing terms, are called keywords. These keywords can either by short or long tail keywords. Usually, when a keyword has more than three words in it, it is seen as a long...

  Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the...

George Gribbin, a previous chairman of Young & Rubicam, said that a copywriter “should have an understanding of people, an insight into them, a sympathy toward them." Understanding people have a great deal to do with firstly understanding their culture and language. As one of...

Some days it feels like social media is slowly taking over the world. From Facebook to Snapchat, to Twitter and Instagram, social media is becoming an increasingly important part of marketing. According to World Wide Worx, this year social media will be an indispensable tool not...

  One of the biggest mistakes that companies around the world make is forgetting that their customers are human. While it may seem obvious, many companies see their customers as statistics or numbers on a sales sheet. Consequently, their brand’s tone conveys the same monotonous notions...

We have all experienced it in some way, shape or form: the dreaded writer’s block. Even forming the simplest of sentences seems like a task that Shakespeare wouldn’t be able to overcome. Although to some it may seem like an easy task, writing professionally can...