Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness".A company that does not have an effective website that helps in making its products and services visible is...
With so many traditional and unconventional ways to market your organization nowadays, corporate video shoots are often overlooked for fear of being time-consuming and daunting. Well, worry not; it need not be such an unnerving task to seamlessly produce top-notch promotional videos with these simple guidelines,...
Google Analytics is, no doubt, a fantastic product for finding out stats about your association’s audience. Out of the box, it can help you find out more about your audience, where they came from and their behaviour on your website. But there are some features...
Before I begin, let me warn you that this article is not going to reveal any magic tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post...
If you are new in the world of marketing, you could probably be wondering "What do B2B and B2C even mean? Believe it; these two terms are only common to marketers. To get you started, let's define them.B2B (Business-to-Business) is the kind of marketing in which...
Anyone who believes in himself need not bother about the hiring process. If you are confident and hardworking you will never end up being paid for less. Still, there are some clients who will want to hire your services but they will tell you that...
Growth Marketing In simple terms, growth marketing is “the process of testing marketing strategies aligned with KPIs and measure the performance of it.” More so than traditional marketing, growth marketing focuses on maximizing the lifetime value of a customer, while minimizing the cost and time it takes...
Most retail businesses are rapidly moving towards e-commerce, that is, conducting business over the internet. This is due to the growing online presence, which has created a niche. People these days need products at their comfort. As a new or existing store, you have probably...
[embed]https://www.youtube.com/watch?v=OM8Wg7kDBqw[/embed] Allon: This is The Big Small Business Show, and this is our expert slot. And today in the studio with us, we have Bongani Gosa. He is the founder and CEO of BWD Advertising. And we're going to be talking about making your own corporate...
A brand is a unique name associated with an image for a product or service that appeals within the consumers' mind. Briefly, it is a visual and verbal advantage to depict the centre of your business. It is mainly through advertising campaigns with a consistent...