The building of websites for the promotion of internet business plays a crucial role in enhancing sales and profits in the marketing field. How to create a website for an online business and how to make it search engine friendly are some of the common...
With so many traditional and unconventional ways to market your organization nowadays, corporate video shoots are often overlooked for fear of being time-consuming and daunting. Well, worry not; it need not be such an unnerving task to seamlessly produce top-notch promotional videos with these simple guidelines,...
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a type of advertising campaign that seeks to achieve a specific action in a selected group of...
Let's say your favourite brand introduces a new product to the market and you don’t quite seem convinced about this new product, or you want to try it out and learn more about it before you purchase. Experiential marketing is a new form of marketing...
Google Analytics is, no doubt, a fantastic product for finding out stats about your association’s audience. Out of the box, it can help you find out more about your audience, where they came from and their behaviour on your website. But there are some features...
Consumer engagement is becoming more important than ever as we face busier lives, shorter attention spans, and saturated markets. The longer you can hold a conversation, the better. Marketers say that interactive content is effective at engaging with consumers, versus static content which is only 70%...
Before I begin, let me warn you that this article is not going to reveal any magic tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post...
If you are new in the world of marketing, you could probably be wondering "What do B2B and B2C even mean? Believe it; these two terms are only common to marketers. To get you started, let's define them.B2B (Business-to-Business) is the kind of marketing in which...
Anyone who believes in himself need not bother about the hiring process. If you are confident and hardworking you will never end up being paid for less. Still, there are some clients who will want to hire your services but they will tell you that...
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI. A personal hobby of mine is testing out tools and finding the...