To run a successful company, you need to choose the applicable market and sell a good product or provide a quality service. Besides that, the next critical decision is choosing the most suitable marketing technique for reaching out to your audience and converting them into...
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust...
Time is precious, we all know that! And each second of an entrepreneur's life counts. To ensure that you are not wasting your time on social media, you have to use it wisely. Over the past few years, digitalization has changed the way a business...
Before I begin, let me warn you that this article is not going to reveal any magic tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post...
That’s the main question many people usually ask. In fact, what is the difference between marketing and integrated marketing? integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of...
Social media is an ongoing evolution with platforms accountable for different consumption habits or various forms of communication. It is without a doubt that such platforms are always coming up with innovative twists to existing or new features to add to the different dimensions of...
A brand is a unique name associated with an image for a product or service that appeals within the consumers' mind. Briefly, it is a visual and verbal advantage to depict the centre of your business. It is mainly through advertising campaigns with a consistent...
Often businesses focus on getting a website that only tells the clients about the business itself and its services. Not realizing the potential benefits of an active blog as part of their online presence. Here at BWD Advertising, we believe that blogging is at the...
A significant number of beauty brands have recently discovered the marketing and advertising potential of beauty content creators within the social media space. They are not only taking advantage of that gap but are also making great use of realised customer value benefit derived from...
Some background Your consumers are empowered. And with an unprecedented scale of global collaboration pushing for an even more connected society; as a business, your most immediate threat may not even share the same country or continent with you. We have digital platforms to thank for...