A significant number of beauty brands have recently discovered the marketing and advertising potential of beauty content creators within the social media space. They are not only taking advantage of that gap but are also making great use of realised customer value benefit derived from...
A media strategy is basically the core of advertising, where all the elements of an ad campaign converge and integrate. This is based on the amount of information that has to be compiled and analysed before decisions regarding the creative concept can be taken. On the...
Earlier, when there was no internet, information sharing was a typical task. Consumers were needed to spend more time on research before buying a quality product. And nowadays, with revolutionary changes in internet presents numerous tactics and tools to represent your product to others. There...
Many aspirational and even professional copywriters think that the more complicated their copy is and the more jargon it includes, the better it is. But more and more content writers seem to think that that type of writing is in the past. The future? Conversational...
Video is a very compelling medium, if it’s telling a story you can get more engagement with video which you don’t get with words or pictures. If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every...
Some universities require students to do a 1-month internship at a marketing company or marketing department. In March we had 2 multimedia design students. The BWD Advertising team taught them as much as possible regarding practical side of graphics design basically how things work in...
If you only just realised the importance of having a creative team to help you with communicating your brand message, then you have an interesting task ahead of you. Choosing the right agency for the job can be both nerve wrecking and exciting at the...
Some background Your consumers are empowered. And with an unprecedented scale of global collaboration pushing for an even more connected society; as a business, your most immediate threat may not even share the same country or continent with you. We have digital platforms to thank for...
[caption id="attachment_5432" align="aligncenter" width="1024"] Corporate Identity, Business Profile[/caption] One of our clients moved offices and asked us to update their corporate identity with a new address. About 2 years ago we had created logo, business card, email signature, business profile and other stationery items for the...
Content pillars are a must-have for marketers who want their companies to stand out from the crowd. There are so many things to think about when developing pillar content – research, planning, content creation, sharing and of course engaging with your audience. That’s why I've...