6 Ways To Make Your Website To Stand Out
Everyone involved in building a website wants it to stand out from other websites. Clients want to stand out from the competition and leave a favorable impression on potential customers; designers strive for originality and to compete with other designers; back-end developers want a success story in their portfolios and an original or different-looking […]
The Balance of Web Design and Branding
A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an idea put up. This Idea can be evoked using consistent imagery, sounds, phrases and logos with which people come into contact.Brands are very important as they help […]
Mastering Social Media Copywriting.
Some days it feels like social media is slowly taking over the world. From Facebook to Snapchat, to Twitter and Instagram, social media is becoming an increasingly important part of marketing. According to World Wide Worx, this year social media will be an indispensable tool not only for South African marketers but politicians, artists, and activists […]
How to Plan a Digital Marketing Campaign?
A successful business can often depend on what one does and doesn’t do in terms of marketing themselves online. Its important not to confuse a digital marketing plan and a digital marketing campaign. A digital plan refers to the series of actions taken to achieve the overarching marketing goals of the company. Whereas a […]
Writing Copy that Adds a Human Element to a Brand
One of the biggest mistakes that companies around the world make is forgetting that their customers are human. While it may seem obvious, many companies see their customers as statistics or numbers on a sales sheet. Consequently, their brand’s tone conveys the same monotonous notions as the view of their customers. Even if that […]
Bongani Gosa on CNBC Africa
Disruption In The Advertising Space [00:00:00] Man: Strong, black, and bitter sweet. BWD is ruffling feathers in the advertising space by highlighting the lack of transformation in the sector. Founded in 2006 by Bongani Gosa, the company is attracting blue chip clients and already paying it forward through the Each One Teach One Foundation. Gugulethu […]
Law Student Internships: Maximizing Your Experience
I’m currently doing my LLB second year at the North West University of in Mahikeng. During the June 2017 school holidays I did a short internship/vacation work at BWD Advertising at the end of the internship I was asked to write a blog on the topic “How To Get Value Out Of An Internship Program […]
6 Keys To Improve Your Team’s Customer Service
How to make sure your customer service team is skilled, empathetic, and engaged. Improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your company. Bottom line, your customer service team […]
When Can You Expect Your Marketing Efforts to Pay-off?
The last thing you want is to keep investing time on content marketing without evaluating the amount of value it adds to your business. You need to confront the reality that your revenue, traffic on your site as well as your audience grows exponentially as far as content strategy is concerned. As you start out, […]
How customer trust makes your brand stand out.
Interesting fact, Social media users have risen by 176 million in the last year. A million new mobile social users are added everyday, specifically, that’s about 12 users per second. The growth of social media is exponential, and is only going to elevate as time proceeds. People within business, or not, are familiar with the […]