Many aspirational and even professional copywriters think that the more complicated their copy is and the more jargon it includes, the better it is. But more and more content writers seem to think that that type of writing is in the past. The future? Conversational...

Video is a very compelling medium, if it’s telling a story you can get more engagement with video which you don’t get with words or pictures. If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every...

Some universities require students to do a 1-month internship at a marketing company or marketing department. In March we had 2 multimedia design students. The BWD Advertising team taught them as much as possible regarding practical side of graphics design basically how things work in...

Content pillars are a must-have for marketers who want their companies to stand out from the crowd. There are so many things to think about when developing pillar content – research, planning, content creation, sharing and of course engaging with your audience. That’s why I've...

Every day, search engines process billions of search queries. These search queries, in marketing terms, are called keywords. These keywords can either by short or long tail keywords. Usually, when a keyword has more than three words in it, it is seen as a long...

Friends, entrepreneurs, [inaudible 00:00:21], lend me your ears. So, I don't know if you've noticed, but almost everyone today is talking about something strategic. I noticed the other day I was sitting in a meeting and somebody kept saying, "The strategic, the strategic." And then...