Signs You Should Invest More In Digital Marketing
Digital marketing is the wave between the future and present. It is used to market products or services using digital technologies mainly Internet or other digital mediums. It uses systems such as social media, marketing influencers, and online advertising to help brands connect and engage with customers. Digital marketing strategy confronts how the Internet […]
How To Improve The Readability Of Your Writing
The term ‘usability’ is a well-known concept in the world of digital communication and advertising. This principle is an especially important guideline when brands create websites; users should be able to find relevant information effectively and efficiently when engaging with online platforms. If users don’t find the information they need within a reasonable time, […]
Timeframe Insights: Making ‘Small’ Video Changes
It is easier for a client to command for a change to be implemented whether small or big, without considering the rendering time. It doesn’t matter if you are using latest Final Cut, Avid, Premiere Pro, or whatever else is out there, the evils of rendering are not prejudiced. Rendering is one of […]
BWD Marketing Podcast – Alexia Cost
Overall Look & Feel: We decided to revise our BWD Marketing Podcast’s look & feel with a fresh modern design. We chose to keep it out of the box with our stunning 3D intro and then keeping it clean with our choice of minimalist lower thirds. We also took the opportunity to keep our viewers […]
Challenging Design: Applying the Process for Business Use
“Good design is innovative, useful, purposeful, aesthetic, understandable, honest, focused, resourceful and long lasting”. These characteristics exist in a ‘creative vacuum’ if the journey of design thinking cannot be mapped through a process that allows both the client and the creative to engage with a project on a common level, from initiation to completion. A […]
Does Your Website Need A Revamp?
A website is the face and one of the main selling points of a company. The point of the website is to inform the user/customer about your business. The website needs to speak fully about the brand and what the customer can get out of doing business with you. A website needs to be a […]
BWD Marketing Podcast – Malebo Leepile
Overall Look & Feel: We decided to revise our BWD Marketing Podcast’s look & feel with a fresh modern design. We chose to keep it out of the box with our stunning 3D intro and then keeping it clean with our choice of minimalist lower thirds. We also took the opportunity to keep our […]
What is Creativity?
Creativity involves transforming imaginative thoughts and ideas into something real. Creativity is an act. It is characterised by the ability to allow oneself to see the world from different perspectives. In this way, creativity allows one to uncover hidden patterns, connect apparently unrelated things and begin to generate effective solutions. Not every original solution can […]
BWD August Newsletter Featuring Wayde van Niekerk
Good morning Vuyelwa, Ultimately, we’re all in business for the same reason… growth. Growth of profit, growth of our people and growth of our clients. But consistent growth is becoming an increasingly elusive concept. It is for this reason that we at BWD appointed a full time growth hacker. The purpose of a growth […]
Why Brand Activation Is Crucial To Your Business
I personally think you cannot sell anything that you do not understand or introduce it to the people. Have you ever noticed when you go to buy a well-liked brand’s product, do you ever stop to ask yourself, how did they become so trustworthy and admired?When used correctly Brand activation delivers measurable result focusing on Return […]