Content marketing can be described as a way to create and share relevant and dependable content to attract and secure a clearly defined audience, while at the same time increasing the company’s profit margin. How it differs from practically every other form of marketing or...

https://soundcloud.com/breeze-website-designers/bongani-gosa-yfm-interview Audio Transcription   DJ Sabby: Bongani, the owner of BWD Breeze Website Designs. What's up brother? Bongani: Good, and yourself DJ Sabby? Interviewee: Very nice man. So off air, Bongani is like rocking a blazers on his shirt. You know he looks like the kind of dude [Maka phuma...

  When I’m busy networking at events I often tend to find myself trying to explain to people what exactly it is that I do, when I tell them that I’m a 3D animator they automatically think “oh so you draw cartoons and stuff right?” Wrong!...

  So you’ve spent countless hours sitting in traffic, dodging mini bus taxis, meeting with stingy bank managers, and stood in line at the dreaded “Department” for what feels like eons, but somehow, by the grace of God, you’ve managed to get your exciting new business venture...

The following infographic from ABC Copywriting lays out concise information about the copywriting process and even includes several notable quotes, as well as tips for successful sales letters, information documents, webpages, and advertisements....

Many of you would have very likely seen the Albert Einstein quote that states: ‘Any fool can make things complex. It takes a touch of genius to move in the opposite direction.’ The very same mastermind also said 'if you can’t explain it simply, you...

Hi Chris, If there ever was a time for you to start following your passion, NOW is certainly that time. And if the idea of it is still daunting to you, remember that every expert was once a beginner. The humble beginnings of BWD are testimony to...

You’ve just heard someone mention, “Content Marketing” and you have a fair idea of what “content” is and what “marketing” is right? Wrong! Well a little wrong, Content Marketing is an umbrella term covering a set of strategies, techniques and tactics in creating and distributing valuable, relevant and...

    Let’s face it; the first thing that attracts you to someone is not his or her personality.   Searching for a client on the Internet can very well be compared to online dating. You ain’t even going to click on that profile if the person’s photo isn’t...

Ever wondered why little kids are always glued to the TV screen when their favorite cartoon shows are on? It’s because ever since the invention of television in the late 1920s people have been amazed by video footage. It quickly became its own art form...

Wherefore art thou, it’s a simple question with has been dramatically asked, the world over, but contrary to popular belief, wherefore art thou actually means “why” and not “where”. All right…all right I’ll spare you the rest of this 30 seconds trivia, and get down...

Everyone can write! Right? Well … some perhaps not as arrestingly as others. Or as creatively. Or judiciously. Or concisely. Getting to the point, the job of the copywriter isn’t always as easy as often thought!   We ruminate over single words. We labour over sentences. And...

The quality of the video is not the best because it was recorded using an iPhone. I'm working on getting a better quality video. https://www.youtube.com/watch?v=baf-eACgSn0&feature=youtu.be...

Designing a new corporate identity from scratch can be quite a challenge, as there are numerous factors and elements that must be taken into consideration. The identity of your business can have a profound effect on how the business is represented and perceived, which can...

Salaries http://iabsa.net/assets/2016/07/IABSA-2015-Salary-Survey-Report.pdf Agency Roles In a successful design agency, it is vitally important to remember that marketing positions do not follow the same recruitment specification as the in-house recruitment strategy. There usually isn’t just one individual dealing with clients but a few people with different specialties would need...

  Companies tend to forget that Video marketing is a very powerful tool, especially when deciding how they want to spend their marketing budget. They often spend the money on static designs and posters as well as online banners, which do bring in a lot of...

TO REMAIN AHEAD OF YOUR GAME, BE SURE TO STAY ABREAST OF THE TOP MARKETING TRENDS FOR 2015. As self professed digital sangoma I decided to throw the bones to see what the future holds for marketing trends in 2015. Admittedly these predictions are also supported...

Starting a new video can be exciting, you have all this talent and you want to show off your skills. Andf you’re anything like me you would want things done as fast as possible. It becomes self-rewarding when seeing your work come to life. But before...

Video Explainers have the ability to capture and inform viewers about your business. This is done in a number of ways using animated illustrations as well as video footage and typography, however before you start with the visuals you should have a killer script ready...

Imagine a bunch of adolescent men on a night out, generally a similar product offering visually: the over-gelled hair style, the branded shirt, jeans, supposedly cool shoes and all claiming to be the next best thing to attract any susceptible female. Some points of difference...

When describing what corporate stationery is, you have to go back to the core of where the purpose of this topic was founded. Saying this, you would therefore need an identity before you decide to create the rest....

Every corporate company is jumping on the bandwagon and creating their own Animated explainer video, however not all of them are successful, because they tend to overlook some of the most important steps in the creation of a good animated explainer. Before we show you just...

Unless you’ve been vacationing under a rock for the last few years, I’m sure you have had the displeasure of suffering trough “lil’Wayne’s” hair-raising voice. Years of cough syrup and misplaced auto-tune have resulted in the man sounding like a strangled cat, not that I’ve...

Hi Peter, You can get to know the who’s who on our country’s online scene, by taking a look at the ‘Memeburn Guide to the SA digital agency landscape.’ BWD was recently profiled as an emerging digital agency to take note of in this guide. Click...

As Human Beings we are hard-wired to detect motion. People would much rather watch a video on something rather than reading through pages of information. It is the reason why companies like Youtube are so successful. It’s the reason why most people will rather...

Even though black and white photography started a long time ago, it’s never been outdated; it knows an important attention from the audience. Why is it that popular till today? The contrast of black and white is intertwined with certain nostalgia, it reminds us of...

We call bubblegum “Chapies”, our soft drinks, Cokes, we don’t even search for anything anymore…we Google it. These brands have risen to a level of popularity whereby they become bywords for the products and services they provide. ...

So it's World Entrepreneurship Day. I have many a times wondered what makes one an Entrepreneur in SA. Many people throw this title around to any person who has a dream, an idea, a vision, an initiative, well I beg to differ. An Entrepreneur is a person...

Hi Chris, When a relationship between a supplier and a client becomes mutually beneficial…it becomes the happy medium that produces the best business results for both parties. We’re pleased to have Véronique Mitchell on board. Our new account manager's sole mission will be to make sure your needs and our capabilities are aligned optimally. Apart from...

What is social media marketing? Social media marketing is the process of gaining traffic or attention through social media sites. To some entrepreneurs social media is the next big thing! It is powerful if used correctly and must be taken advantage of for marketing social media...