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Make small changes to your business.

  One of our clients moved offices and asked us to update their corporate identity with a new address. About 2 years ago we had created logo, business card, email signature, business profile and other stationery items for the client. The impression is that the process takes around 15 minutes to do the update. They […]

5 Steps to Developing Successful Pillar Content

Content pillars are a must-have for marketers who want their companies to stand out from the crowd. There are so many things to think about when developing pillar content – research, planning, content creation, sharing and of course engaging with your audience. That’s why I’ve broken it down to 5 key areas – to help […]

SEO: Long Tail Keywords In Copywriting

Every day, search engines process billions of search queries. These search queries, in marketing terms, are called keywords. These keywords can either by short or long tail keywords. Usually, when a keyword has more than three words in it, it is seen as a long tail keyword. When looking at keywords, the short tail keywords […]

Strategy Vs. Tactics: The Major Difference

Friends, entrepreneurs, [inaudible 00:00:21], lend me your ears. So, I don’t know if you’ve noticed, but almost everyone today is talking about something strategic. I noticed the other day I was sitting in a meeting and somebody kept saying, “The strategic, the strategic.” And then the things they would say afterwards were not strategic. Somebody […]

Business Profile Design Process

The end product of this process looks so simple and the amount of effort the goes into it tend to get underestimated by someone who has not worked with a design agency before. The same process applies to an annual report or any booklet.   People Involved Project manager – Emails, phone calls and meetings […]

Copywriting Tips For Impressive Website Landing Pages

  Writing good copy for a website’s landing page is more challenging than most think. Besides having limited time to communicate the value of your business to a new visitor on the website, the copy also has to keep their attention, be relevant, and encourage them to become a customer. This is besides all the […]

Simplicity Amplified: 15 Reasons for Clean Web Design

Let’s avoid being part of the masses. We all understand how important it is to differentiate your brand from others because there are many other companies that offer the same products or services as you. Avoid design fads and go for a timeless clean and simple design. Simple has been shown to be more effective […]

Successful Landing Page Trends for 2018

Businesses continue to invest in content marketing on the internet. A website is a 24/7 salesman who works tirelessly for 365 days a year, always selling the objectives of your business and the associated products or service; even when you’re asleep. And like a good salesman, your website’s first job is to capture the attention […]