We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing...
Prepare your Marketing strategy this year, and what better way than to use video. It is the most versatile solution out there. But wait a minute, to keep current you need to know the trends flying off the racks in 2017. Now you’re probably thinking Why...
Whether you’re a young entrepreneur or an experienced marketer, you don’t have to be intimidated by the vast amount of online marketing strategies out there. Contrary to belief, the internet era didn’t bring new radical ideas to the table, it just adapted ideas to current, popular...
THE TOP BUSINESS SECRETS OF A SUCCESSFUL ENTREPRENEUR I am both humbled and proud to say that since its inception over a decade ago, BWD Advertising has grown exponentially. It has evolved from a one-man website design company that operated from a flat on Johannesburg cbd,...
If you are in the market for transforming the way your business DOES business online, investing in an eCommerce website is going to help you convert your site visitors into consumers. We’ve put together a list of The 20 Most Important Features to look out...
The notion of rolling out a digital marketing campaign strategy may seem daunting at first, especially when one considers all the shifting pieces, which often mean a single opportunity to either succeed or fail. The truth is, approaching a digital marketing strategy is not that...
Not sure how to approach your social media strategy, or looking for ways to improve it? Over the next few weeks, we will share a sensible framework for creating a social media strategy - from start to finish. The insights we share, are a combination...
If you’re looking to compile a killer content marketing strategy to attract and engage your target audiences to the max, then including a podcast is a must! Just to recap, podcasts are audio files that you make available for download online - almost like a...
When was the last time that you have physically written a letter to anybody? That you neatly folded into an envelope, placed a stamp, wrote the delivery address on the cover, and walked down to your nearest post office to get it delivered?Writing letters, which...
A digital marketing strategy should be purposefully designed to drive business results, fast-track growth and accomplish optimal impact; for minimal spend. And whilst there is no one-size-fits-all template for it, studies show that all great digital marketing strategies do have a few common denominators. We...