So you’ve spent countless hours sitting in traffic, dodging mini bus taxis, meeting with stingy bank managers, and stood in line at the dreaded “Department” for what feels like eons, but somehow, by the grace of God, you’ve managed to get your exciting new business venture...

The following infographic from ABC Copywriting lays out concise information about the copywriting process and even includes several notable quotes, as well as tips for successful sales letters, information documents, webpages, and advertisements....

Hi Chris, If there ever was a time for you to start following your passion, NOW is certainly that time. And if the idea of it is still daunting to you, remember that every expert was once a beginner. The humble beginnings of BWD are testimony to...

You’ve just heard someone mention, “Content Marketing” and you have a fair idea of what “content” is and what “marketing” is right? Wrong! Well a little wrong, Content Marketing is an umbrella term covering a set of strategies, techniques and tactics in creating and distributing valuable, relevant and...

    Let’s face it; the first thing that attracts you to someone is not his or her personality.   Searching for a client on the Internet can very well be compared to online dating. You ain’t even going to click on that profile if the person’s photo isn’t...

Ever wondered why little kids are always glued to the TV screen when their favorite cartoon shows are on? It’s because ever since the invention of television in the late 1920s people have been amazed by video footage. It quickly became its own art form...

Wherefore art thou, it’s a simple question with has been dramatically asked, the world over, but contrary to popular belief, wherefore art thou actually means “why” and not “where”. All right…all right I’ll spare you the rest of this 30 seconds trivia, and get down...

Everyone can write! Right? Well … some perhaps not as arrestingly as others. Or as creatively. Or judiciously. Or concisely. Getting to the point, the job of the copywriter isn’t always as easy as often thought!   We ruminate over single words. We labour over sentences. And...