Website promotion is a dynamic process that requires constant work both on the website and through accompanying marketing activities to retain existing and attract new visitors. Your website must be the main reason for the increase in visitors. Therefore, the trend of increasing traffic must be...

Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness".A company that does not have an effective website that helps in making its products and services visible is...

I embarked on seeking a  workplace practical opportunity as part of a practicum fulfilment of the BBA (Hons) in Media Operations Management qualification. I was fortunate to be granted a customer relations internship opportunity at  BWD Advertising for a period of two weeks. I was allocated...

With so many traditional and unconventional ways to market your organization nowadays, corporate video shoots are often overlooked for fear of being time-consuming and daunting. Well, worry not; it need not be such an unnerving task to seamlessly produce top-notch promotional videos with these simple guidelines,...

Owning a website today is paramount for anyone aiming to make a living on the internet. Look at it like this. A website is your digital portfolio. It may house your business, work resume, blog, or other digital assets. More than that, creating a website is...

There are many ways to promote products and services online. Effective use of Web-based sales promotions can help a company market their specials and sales to consumers. Let's further explore web-based sales promotions. Web-based sales promotions are sales, specials, and discounts that are offered online, typically...

My time as an intern at BWD Advertising has come to an end, after being an intern for almost two weeks. As I needed to complete my assignment from college, Boston Media House. Firstly, I would like to thank my boss, Bongani Gosa, for allowing...

The days of physically going to the store to purchase a product, only to find out that the item is no longer available, are over! Consumers can now utilise social media, Google search, and e-commerce for, or to search for information regarding a specific brand....

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a type of advertising campaign that seeks to achieve a specific action in a selected group of...

Video advertising campaigns evolve with ad formats, and as social media platforms increasingly prioritize videos over other types of content, it’s becoming crucial to nail your video communication. The main purpose of placing video ads is related to the promotion and sale of goods and...

When it comes to creating a marketing strategy, it’s important to consider the impact different integrated marketing solutions can have. Here’s a look at some of the biggest benefits such solutions can bring about. Integrated Marketing Communications is a simple concept. It ensures that all forms...

Although a copywriter usually works closely with the art director, this is not always the case. When there is no need for an art director to be involved, a copywriter can work alone; for example, when new or additional copy is required for an existing...

Advertising products or service is a regular marketing tool for many companies. One of a kind, Guerrilla Marketing is an unconventional marketing strategy being followed by many companies nowadays. This type of marketing does not incur a lot of money, but it reaches the goal...

Let's say your favourite brand introduces a new product to the market and you don’t quite seem convinced about this new product, or you want to try it out and learn more about it before you purchase. Experiential marketing is a new form of marketing...

  For every business, the marketing mix will undoubtedly look different, be that the composition of digital vs more traditional marketing efforts, or the composition of activities and channels that make up a digital marketing strategy. In this article, we’ll give a comprehensive introduction to two of...

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust...

Google Analytics is, no doubt, a fantastic product for finding out stats about your association’s audience. Out of the box, it can help you find out more about your audience, where they came from and their behaviour on your website. But there are some features...

I was reading a book by Claude Hopkins, Scientific Advertising, and he stands strongly in favour of the argument that advertising a science. Many celebrated advertising professionals have referred to his book as a must-read, including David Ogilvy who once said, “nobody should be allowed...

    Many people recognize Pinterest as a cool photography database, but it’s much more than that. If you are a business owner, you should start to think about Pinterest marketing in your growth and social media strategy. It’s still less popular than Facebook and Instagram, so you...

Hi guys. Today we’re looking at the relationship digital marketing has with photography in this modern era. Modern marketing is somewhat of a big kitchen. How well your images translate the nature of your business will determine if your clients stay or prefer the business...

Let’s picture this. You had a meeting with a client in a beautiful hotel in the middle of Sandton city. Just after the meeting, you decide to take a picture of the city from a window. A beautiful aerial shot of the city. “Perfect for...

Figuring out the right social media platform for your business can lead your business to riches, or lead you down a long winding road that leaves you in the middle of nowhere. To put it simply: You need to get it right straight-away. And there are ways...

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more...

Consumer engagement is becoming more important than ever as we face busier lives, shorter attention spans, and saturated markets. The longer you can hold a conversation, the better. Marketers say that interactive content is effective at engaging with consumers, versus static content which is only 70%...

Where and how did it all begin? The earliest forms of advertising included simple signs that merchants put over their doors to inform the public about what was for sale inside. Posters, pamphlets, and handbills began appearing in England following the invention of movable type in...

Before I begin, let me warn you that this article is not going to reveal any magic tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post...

Hashtag marketing is so common now that most business owners and marketers view it as a regular thing. However, back in the day, not many people even understood the concept of hashtags and what you should use them for. Moreover, there were probably only several people who...