Maintain a Consistent Brand Identity Across Social Media Networks   A brand consists of interconnected arrangements of ‘business personality’ traits. It is important to keep these ‘traits’ of your brand in mind and most importantly, consistent , even on different social media platforms. With the blasting development...

The Best Logo for Your Company How easy is it to establish a simple and effective logo for your business? Actually, it is quite simple. Many businesses tend to overthink the process of choosing the correct logo, and this makes sense because this is the face...

Your corporate identity is more than your business’s name, logo, colours, fonts, slogan and imagery all make up your visual branding it is your company your brand it’s the message delivered through colour and design. The Corporate Identity is important if you want to show professionalism...

AdWords, Google's hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands...

The design process involves strategic thinking to solve problems visually. Subsequently, the process has several stages. Design revision constitutes a change or variation to a design that was presented initially or an in-progress design/concept. These revisions are usually less than a quarter of the design. A revision is...

We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing...

Whether you’re a young entrepreneur or an experienced marketer, you don’t have to be intimidated by the vast amount of online marketing strategies out there. Contrary to belief, the internet era didn’t bring new radical ideas to the table, it just adapted ideas to current, popular...

  THE TOP BUSINESS SECRETS OF A SUCCESSFUL ENTREPRENEUR I am both humbled and proud to say that since its inception over a decade ago, BWD Advertising has grown exponentially. It has evolved from a one-man website design company that operated from a flat on Johannesburg cbd,...