Best Practices _ Writing For High Rank on Google Search
In today’s digitally dominated environment, establishing an online presence benefits both blue-chip companies, and small and medium enterprises (SMEs) alike. A study published by the National Retail Federation reported that the most effective way for gaining new customers in 2014 was through search engines. The effectiveness of search engine doesn’t seem to be showing any […]
Drive more consumers to purchase your product.
Today’s consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm – online. Your business might have already adopted digital tools to remain competitive in an increasingly competitive market environment. This article […]
5 Winning Micro-Moments
Take a moment to consider the number of times you’ve instinctively turned to your smartphone when you need something immediately – the definition to a word; the specs of an electronic you are considering; or simply checking the news headlines in your notifications. Google conceived the term ‘micro-moments’ to describe these intent-loaded moments when consumers […]
Building Customer Relationships: Episodic Content
Regardless of whether you are a TwiHeart, Hunger Games tribute or mad for ShowMax, the majority of consumers seem to get sucked into the allure of episodic content. Information delivered in episodes skilfully exploits the incessant desire to know more by leaving loose ends untied. However, reaching beyond the realm of entertainment, the episodic format […]
BWD Marketing Podcast – Gugulethu & Phila
https://www.youtube.com/watch?v=c7vTzcKg05E Overall Look & Feel: We decided to revise our BWD Marketing Podcast’s look & feel with a fresh modern design. We chose to keep it out of the box with our stunning 3D intro and then keeping it clean with our choice of minimalist lower thirds. We also took the opportunity to keep our […]
Young Entrepreneur Tackles The Biggest Youth Challenges
South Africa’s alarming unemployment rate is both a reality and a crisis. In facts according to a report released in May by StatsSA, employment declined by 2,2% in the first quarter of 2016, combined with an increase in the number of unemployed people, this has resulted in an unemployment rate of 26,7%, which is 2,2 […]
BWD Advertising May Newsletter
Good morning, Today, we would like you to know that… ‘We heard you. Loud and clear.’ We realised that to meet the demand of clients like you, two things are key. Firstly, we need to be absolutely relentless in our pursuit of new ways – to promote growth for your business. […]
5 Ways to Write Attention-grabbing Headlines
If you are reading this, the above headline obviously worked. This may seem like a small feat, but if you consider the vast amount of information people are exposed to daily, enticing a reader to read more than just a headline is quite an achievement. As a consumer living in the information era, you are […]
Creating an animated explainer video.
You are a business owner who would like to take your company to a whole new level. This could mean increasing sales, increasing the number of clients you acquire every month or you would simply like for people to know what your company can do for them. An explainer video could be the best choice […]
Analytics… The Way To Effective Digital Marketing
The prospect of viewing any analytics software for the first time might be daunting at first. You might be presented with a stream of data that you cannot make sense of. You may begin to question how all this confusing information relates to your business and how do you use it effectively to improve you […]