Do you ever wonder if all the Facebook ads you see in your news feed are effective? It’s especially interesting considering that sometimes you find them to be annoying and a total nuisance. In actuality, they can work wonders and if you’re a business owner,...
Owning a website today is paramount for anyone aiming to make a living on the internet. Look at it like this. A website is your digital portfolio. It may house your business, work resume, blog, or other digital assets. More than that, creating a website is...
There are many ways to promote products and services online. Effective use of Web-based sales promotions can help a company market their specials and sales to consumers. Let's further explore web-based sales promotions. Web-based sales promotions are sales, specials, and discounts that are offered online, typically...
The days of physically going to the store to purchase a product, only to find out that the item is no longer available, are over! Consumers can now utilise social media, Google search, and e-commerce for, or to search for information regarding a specific brand....
When it comes to creating a marketing strategy, it’s important to consider the impact different integrated marketing solutions can have. Here’s a look at some of the biggest benefits such solutions can bring about. Integrated Marketing Communications is a simple concept. It ensures that all forms...
To run a successful company, you need to choose the applicable market and sell a good product or provide a quality service. Besides that, the next critical decision is choosing the most suitable marketing technique for reaching out to your audience and converting them into...
Advertising products or service is a regular marketing tool for many companies. One of a kind, Guerrilla Marketing is an unconventional marketing strategy being followed by many companies nowadays. This type of marketing does not incur a lot of money, but it reaches the goal...
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust...
Time is precious, we all know that! And each second of an entrepreneur's life counts. To ensure that you are not wasting your time on social media, you have to use it wisely. Over the past few years, digitalization has changed the way a business...
Hi guys. Today we’re looking at the relationship digital marketing has with photography in this modern era. Modern marketing is somewhat of a big kitchen. How well your images translate the nature of your business will determine if your clients stay or prefer the business...