Advertising

I was reading a book by Claude Hopkins, Scientific Advertising, and he stands strongly in favour of the argument that advertising a science. Many celebrated advertising professionals have referred to his book as a must-read, including David Ogilvy who once said, “nobody should be allowed...

The development of creative advertising is not an easy process and those responsible for its development - i.e. art directors and copywriters - need to be able to identify with the target audience. When developing and analysing advertising ideas, creative directors, account planners and clients regularly...

Social media is an ongoing evolution with platforms accountable for different consumption habits or various forms of communication. It is without a doubt that such platforms are always coming up with innovative twists to existing or new features to add to the different dimensions of...