Good morning Kagiso,   Many of you will know that few experiences force us to do introspection like becoming a parent does. This is exactly what happened to me two weeks ago when my fiance and I were blessed with a beautiful baby girl, who we named...

As an account manager in the digital marketing industry, I have noticed that there are some misconceptions about designing a website. Web sites have different purposes depending on who the target audience is. Some websites are created to generate sale leads, others to establish an...

  In the current business environment you may question what is the value of SEO when you can reach your target audience through pay per click, let's look at the difference between the PPC and SEO   What is SEO Search Engine Optimization is a methodology of strategies, techniques...

  The term ‘usability’ is a well-known concept in the world of digital communication and advertising. This principle is an especially important guideline when brands create websites; users should be able to find relevant information effectively and efficiently when engaging with online platforms. If users don’t...

[embed]https://youtu.be/j-6d2oy0scU[/embed] Overall Look & Feel:  We decided to revise our BWD Marketing Podcast’s look & feel with a fresh modern design. We chose to keep it out of the box with our stunning 3D intro and then keeping it clean with our choice of minimalist lower...

"Good design is innovative, useful, purposeful, aesthetic, understandable, honest, focused, resourceful and long lasting”. These characteristics exist in a ‘creative vacuum’ if the journey of design thinking cannot be mapped through a process that allows both the client and the creative to engage with a...