Why Copywriting Is Crucial for AdWords Advertising
AdWords, Google’s hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands can ensure customer engagements are fully optimised to get the […]
Why Revisions Are a Necessary Part of the Design Process
The design process involves strategic thinking to solve problems visually. Subsequently, the process has several stages. Design revision constitutes a change or variation to a design that was presented initially or an in-progress design/concept. These revisions are usually less than a quarter of the design. A revision is meant to be a slight modification or course correction […]
How to Be an SEO Copywriting Champion
We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing industries, is something called SEO. SEO, which stands for Search […]
Video Trends to look out for in 2017
Prepare your Marketing strategy this year, and what better way than to use video. It is the most versatile solution out there. But wait a minute, to keep current you need to know the trends flying off the racks in 2017. Now you’re probably thinking Why should I use video? Here’s why: Why use video […]
5 Must-have Online Marketing Strategies For Entrepreneurs
Whether you’re a young entrepreneur or an experienced marketer, you don’t have to be intimidated by the vast amount of online marketing strategies out there. Contrary to belief, the internet era didn’t bring new radical ideas to the table, it just adapted ideas to current, popular communication channels. So don’t be scared to embrace this […]
Digital Doer – Destiny Man Magazine Feature
THE TOP BUSINESS SECRETS OF A SUCCESSFUL ENTREPRENEUR I am both humbled and proud to say that since its inception over a decade ago, BWD Advertising has grown exponentially. It has evolved from a one-man website design company that operated from a flat on Johannesburg cbd, to a fully fledged integrated digital agency that […]
The 20 Most Important Features of an e-Commerce Website
If you are in the market for transforming the way your business DOES business online, investing in an eCommerce website is going to help you convert your site visitors into consumers. We’ve put together a list of The 20 Most Important Features to look out for when thinking about the overall mechanics of Design, […]
How to Successfully Execute a Digital Marketing Campaign
The notion of rolling out a digital marketing campaign strategy may seem daunting at first, especially when one considers all the shifting pieces, which often mean a single opportunity to either succeed or fail. The truth is, approaching a digital marketing strategy is not that different from how you would approach a traditional marketing campaign […]
Unleash Business Potential: Social Media Strategies by BWD
Not sure how to approach your social media strategy, or looking for ways to improve it? Over the next few weeks, we will share a sensible framework for creating a social media strategy – from start to finish. The insights we share, are a combination of best practices worldwide, as well as solid experience gained […]
Discover how to leverage the power of podcasts.
If you’re looking to compile a killer content marketing strategy to attract and engage your target audiences to the max, then including a podcast is a must! Just to recap, podcasts are audio files that you make available for download online – almost like a series of episodes. Here are the 7 top reasons why […]