What Is An Influencer? Influencers are seen as “ordinary” people who carry influence over others and are often referred to as social media personalities or YouTubers with a large online following. Marketers often endorse these individuals to entice potential customers to try certain products or services....

  Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the...

https://soundcloud.com/kayafm959/transformation-in-the-advertising-industry Transcript Man: Kaya Biz. Kaya Biz, Entrepreneurs On The Move. Gugu: If you're an entrepreneur and want to get some insight as to how your peers are getting it right and some lessons that you can learn from their activities, give us a ring 086-000-0959 as we...

George Gribbin, a previous chairman of Young & Rubicam, said that a copywriter “should have an understanding of people, an insight into them, a sympathy toward them." Understanding people have a great deal to do with firstly understanding their culture and language. As one of...

  When people land on your Facebook page, the first thing they see is the image that takes up nearly a quarter of the page, your Facebook cover.   Over the years Facebook has gone from connecting the average student to becoming a very handy marketing tool that...