Your corporate identity is more than your business’s name, logo, colours, fonts, slogan and imagery all make up your visual branding it is your company your brand it’s the message delivered through colour and design. The Corporate Identity is important if you want to show professionalism...
AdWords, Google's hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands...
The design process involves strategic thinking to solve problems visually. Subsequently, the process has several stages. Design revision constitutes a change or variation to a design that was presented initially or an in-progress design/concept. These revisions are usually less than a quarter of the design. A revision is...
We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing...
Prepare your Marketing strategy this year, and what better way than to use video. It is the most versatile solution out there. But wait a minute, to keep current you need to know the trends flying off the racks in 2017. Now you’re probably thinking Why...
Whether you’re a young entrepreneur or an experienced marketer, you don’t have to be intimidated by the vast amount of online marketing strategies out there. Contrary to belief, the internet era didn’t bring new radical ideas to the table, it just adapted ideas to current, popular...
THE TOP BUSINESS SECRETS OF A SUCCESSFUL ENTREPRENEUR I am both humbled and proud to say that since its inception over a decade ago, BWD Advertising has grown exponentially. It has evolved from a one-man website design company that operated from a flat on Johannesburg cbd,...
If you are in the market for transforming the way your business DOES business online, investing in an eCommerce website is going to help you convert your site visitors into consumers. We’ve put together a list of The 20 Most Important Features to look out...
The notion of rolling out a digital marketing campaign strategy may seem daunting at first, especially when one considers all the shifting pieces, which often mean a single opportunity to either succeed or fail. The truth is, approaching a digital marketing strategy is not that...
Not sure how to approach your social media strategy, or looking for ways to improve it? Over the next few weeks, we will share a sensible framework for creating a social media strategy - from start to finish. The insights we share, are a combination...