Why Content Is King
Let’s face it; the first thing that attracts you to someone is not his or her personality. Searching for a client on the Internet can very well be compared to online dating. You ain’t even going to click on that profile if the person’s photo isn’t attractive. Superficial, some may say. But […]
Why You Should Add A Video To Your Landing Page
Ever wondered why little kids are always glued to the TV screen when their favorite cartoon shows are on? It’s because ever since the invention of television in the late 1920s people have been amazed by video footage. It quickly became its own art form and later transformed into one of the most useful tools […]
Why You Need Art In the Office
Wherefore art thou, it’s a simple question with has been dramatically asked, the world over, but contrary to popular belief, wherefore art thou actually means “why” and not “where”. All right…all right I’ll spare you the rest of this 30 seconds trivia, and get down to the real reason you’ve stumbled into this lovely part […]
COPYWRITING – ALL ABOUT WORDS …
Everyone can write! Right? Well … some perhaps not as arrestingly as others. Or as creatively. Or judiciously. Or concisely. Getting to the point, the job of the copywriter isn’t always as easy as often thought! We ruminate over single words. We labour over sentences. And it can take hours to find just the […]
Bongani Gosa on SABC1 – Mzanzi Insider
The quality of the video is not the best because it was recorded using an iPhone. I’m working on getting a better quality video. https://www.youtube.com/watch?v=baf-eACgSn0&feature=youtu.be
New Corporate Identity? Where To Start…
Designing a new corporate identity from scratch can be quite a challenge, as there are numerous factors and elements that must be taken into consideration. The identity of your business can have a profound effect on how the business is represented and perceived, which can in turn play a role in either the success or […]
Roles and responsibilities within a digital agency
Salaries http://iabsa.net/assets/2016/07/IABSA-2015-Salary-Survey-Report.pdf Agency Roles In a successful design agency, it is vitally important to remember that marketing positions do not follow the same recruitment specification as the in-house recruitment strategy. There usually isn’t just one individual dealing with clients but a few people with different specialties would need to manage various clients and address their […]
The Power Of Video Marketing
Companies tend to forget that Video marketing is a very powerful tool, especially when deciding how they want to spend their marketing budget. They often spend the money on static designs and posters as well as online banners, which do bring in a lot of traffic however it doesn’t stimulate the viewer’s mind into […]
Top 10 Digital Marketing Predictions For 2015
TO REMAIN AHEAD OF YOUR GAME, BE SURE TO STAY ABREAST OF THE TOP MARKETING TRENDS FOR 2015. As self professed digital sangoma I decided to throw the bones to see what the future holds for marketing trends in 2015. Admittedly these predictions are also supported by information from those in the know and a […]
How to Write A Good Video Animation Script
Video Explainers have the ability to capture and inform viewers about your business. This is done in a number of ways using animated illustrations as well as video footage and typography, however before you start with the visuals you should have a killer script ready to guide you through the process. These are a few […]