A digital marketing strategy should be purposefully designed to drive business results, fast-track growth and accomplish optimal impact; for minimal spend. And whilst there is no one-size-fits-all template for it, studies show that all great digital marketing strategies do have a few common denominators. We...

Have you ever heard of an animation editor? What do you think they do? Is it even necessary to edit animation? It’s a common misconception for people to think that animation doesn’t get edited. However, being an animation editor is the most important job you...

Good morning Thabo, Compliments of the season. May 2017 be the year that you actually realise all your resolutions! One of our own New Year’s resolutions is to accelerate the growth of BWD Advertising. So we kick-started it with what we’re always preaching to clients: brand awareness....

The renowned marketer, Gary Halbert, used to ask his seminar students the following: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on...

Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that...