High-Quality Video Streaming: Expert Advice by BWD
When was the last time that you have physically written a letter to anybody? That you neatly folded into an envelope, placed a stamp, wrote the delivery address on the cover, and walked down to your nearest post office to get it delivered?Writing letters, which was once a primary and trusted way of authentic communication, […]
Digital Marketing Power: Fast-Track Your Success!
A digital marketing strategy should be purposefully designed to drive business results, fast-track growth and accomplish optimal impact; for minimal spend. And whilst there is no one-size-fits-all template for it, studies show that all great digital marketing strategies do have a few common denominators. We take a look at the top three: 1. Brand stories […]
What Does An Animation Editor Do?
Have you ever heard of an animation editor? What do you think they do? Is it even necessary to edit animation? It’s a common misconception for people to think that animation doesn’t get edited. However, being an animation editor is the most important job you could have. What is an Animation Editor? You could say […]
BWD Jan 2017 Newsletter – Accelerated Growth
Good morning Thabo, Compliments of the season. May 2017 be the year that you actually realise all your resolutions! One of our own New Year’s resolutions is to accelerate the growth of BWD Advertising. So we kick-started it with what we’re always preaching to clients: brand awareness. As a result, we produced and booked two […]
How To Hit Home With Audience-Driven Copywriting
The renowned marketer, Gary Halbert, used to ask his seminar students the following: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?” The answers to this […]
How to Stay Clear of Copywriting Clichés
Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that quote might be a bit confusing, it still rings true. […]
BWD Advertising November 2016 Newsletter
Good morning Kagiso, Many of you will know that few experiences force us to do introspection like becoming a parent does. This is exactly what happened to me two weeks ago when my fiance and I were blessed with a beautiful baby girl, who we named Nandi – after the great King Shaka Zulu’s […]
How Quality Images Can Make Your Website Standout
With smartphones giants such as Samsung, Apple and Sony making use of new technologies to better their cameras every year, it has become the norm for people to upload these high-resolution images to social media instantly without the fuss of using a professional camera or photographic software. However, can we use the same approach for […]
8 Misconceptions About Website Design
As an account manager in the digital marketing industry, I have noticed that there are some misconceptions about designing a website. Web sites have different purposes depending on who the target audience is. Some websites are created to generate sale leads, others to establish an online presence or ensure a reputable/professional corporate identity. But the […]
How SEO Can Help Your Business Grow
In the current business environment you may question what is the value of SEO when you can reach your target audience through pay per click, let’s look at the difference between the PPC and SEO What is SEO Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the […]