If you’re looking to compile a killer content marketing strategy to attract and engage your target audiences to the max, then including a podcast is a must! Just to recap, podcasts are audio files that you make available for download online - almost like a...
When was the last time that you have physically written a letter to anybody? That you neatly folded into an envelope, placed a stamp, wrote the delivery address on the cover, and walked down to your nearest post office to get it delivered?Writing letters, which...
A digital marketing strategy should be purposefully designed to drive business results, fast-track growth and accomplish optimal impact; for minimal spend. And whilst there is no one-size-fits-all template for it, studies show that all great digital marketing strategies do have a few common denominators. We...
Have you ever heard of an animation editor? What do you think they do? Is it even necessary to edit animation? It’s a common misconception for people to think that animation doesn’t get edited. However, being an animation editor is the most important job you...
Good morning Thabo, Compliments of the season. May 2017 be the year that you actually realise all your resolutions! One of our own New Year’s resolutions is to accelerate the growth of BWD Advertising. So we kick-started it with what we’re always preaching to clients: brand awareness....
The renowned marketer, Gary Halbert, used to ask his seminar students the following: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on...
Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that...
Good morning Kagiso, Many of you will know that few experiences force us to do introspection like becoming a parent does. This is exactly what happened to me two weeks ago when my fiance and I were blessed with a beautiful baby girl, who we named...
With smartphones giants such as Samsung, Apple and Sony making use of new technologies to better their cameras every year, it has become the norm for people to upload these high-resolution images to social media instantly without the fuss of using a professional camera or...
As an account manager in the digital marketing industry, I have noticed that there are some misconceptions about designing a website. Web sites have different purposes depending on who the target audience is. Some websites are created to generate sale leads, others to establish an...