If you’re looking to compile a killer content marketing strategy to attract and engage your target audiences to the max, then including a podcast is a must! Just to recap, podcasts are audio files that you make available for download online – almost like a series of episodes. Here are the 7 top reasons why you should make them part of your content…


1.    It’s convenient to use

Audiences of today; are inundated with information from zillions of different corners. Latest marketing studies and surveys all point to the same thing. People generally prefer to listen to voice clips or watch videos, as opposed to reading reams of text online. If they like what they hear however, they’re highly likely to visit your website or read more about you.


2.    It expands your reach exponentially

Podcasts are extremely accessible via most digital devices, including Smartphones – and it can be published on a myriad of different platforms. When you create podcasts that consist of very useful or interesting content and you make it available for free, people will download it and share it and it they will come back for the next chapter. As a result, it has the potential to expand your audience remarkably.


3.    It’s inexpensive and quick to produce

Recording a podcast chapter is generally far less time consuming than developing most other pieces of communication. Plus, it is almost without exception, much more cost effective too. This is because you simply need to plan your content and then record yourself speaking about it. Add a decent microphone and a programme for recording and editing it – and you’re basically good to go.


4.    It creates a forum to interview industry experts

Everyone wants to learn from experts in their fields of interest. If you can conduct an interview with an expert for a podcast, it will therefore attract higher volumes of people. It has a few other advantages too. It will take the pressure off you to create engaging content. Plus you will benefit from the extended reach to the expert’s own followers.


5.    It helps you stand out from competitors

Even though podcasts are becoming increasingly popular, there are still masses of companies out there that haven’t caught onto the power of it yet. Podcasting is therefore a relatively easy way to grab the attention of your audiences, differentiate yourself from your competitors and position yourself as a thought leader in your industry.


6.    It builds trust with your audience

Audio content is very personal. When someone listens to you speak, they can hear your voice, gauge how authentic you are and get to know elements of your personality. They will notice the passion, enthusiasm, and confidence that you display on your topic of expertise. All this can make a huge contribution to audiences liking you, connecting with you, and feeling like they know you and can trust you.


7.    It helps acquire more customers.

An engaging podcast will lead to your audiences wanting more. They’ll want to come back to continue tapping your brains. They will want to know more about you and go to your website. Or they will contact you to start buying from you or make use of your services. You can encourage all of this, by including a strong call to action at the end of your podcast.



Now that you know there are a multitude of reasons to include podcasts in your marketing mix, your next question will most likely be: “How do I create great podcasts?” Here are a few valuable pointers:


  • Own the podcast: It is best to control the rights and distribution of your podcasts, by owning the domain under which you publish it.


  • Choose a topic you will excel in: The theme and topic of your podcast needs to be designed around your own strengths, areas that you truly shine in and that you can speak about with authority and confidence.


  • Content enjoys preference over image: Even though professionalism is absolutely necessary and imagery can attract people, the majority of your podcasting efforts should be focused on the value and quality of the content.


There are numerous successful podcasters out there who are hugely popular for their insights rather than the graphics that accompany their podcasts. Just look at Steve Pavlina for example.


So do plan the content of your podcast in advance, to ensure that it is of value and interest to your target audiences.


  • Duration: Global studies show that podcast chapters are generally between 22 – 30 minutes each. People however prefer to listen to chapters for no longer than 16 minutes. So ideally your audio file should not be longer than 16 minutes for optimal impact.


  • Sound quality: Do invest in a good quality microphone so that the sound of your podcast is crystal clear and without scratchy noises in the background that can detract from the message.


  • Add that touch of professionalism with voice overs and theme music: Consider hiring a sound studio or having unique sounds mixed to include in your podcast, for that refined touch that will immediately place you a cut above the rest.


  • Remember to build your own brand: Never lose sight of the fact that you ultimately need to position your own company and build your own Generally you should not be using podcasts to promote other people or entities, but rather as an opportunity to showcase your own skills and expertise.


  • Distribute it far and wide: When you have your own domain and own the media you’re podcasting, combined with a strong RSS feed, you should be able to publish it on a multitude of directories, such as iTunes, Google’s BeyondPod, Stitcher and many more. You can further compound the exposure by adding tags.


  • Give it time: Many podcasters abandon the project too quickly, not allowing sufficient time for their podcasting following to grow. Experts talk about the 7 – 15 rule, which basically means that you need to do around 7 – 15 podcasts, before you can judge sensibly whether this is a good medium for you or not.


At the end of the day, experts remain in agreement that podcasting is one of the most powerful communication mediums today. Devoting the time and resources to mastering the art of podcasting, will no doubt yield notable marketing results. Feel free to contact BWD for more information on the topic, or for professional assistance with podcasting.

When was the last time that you have physically written a letter to anybody? That you neatly folded into an envelope, placed a stamp, wrote the delivery address on the cover, and walked down to your nearest post office to get it delivered?Writing letters, which was once a primary and trusted way of authentic communication, has now been clothed with a sense of nostalgia, deemed slow and primitive.

Communication is progressing in phases, seeing the tremendous growth of our means to access information. Its primary focus is to fuel the need of instant gratification. Time has now more than ever, become a stronger commodity. The faster you access information, the more on par you with the rest of the world. Instant knowledge and relevancy are key in our lives.

Today, one way or any other, every bit of information that we consume in our daily lives comes through a digital format. SMS, MMS, Whatsapp, Facebook, Twitter, just to name a few are all platforms through which we access and obtain information. Smartphones have taken over, giving birth to a range of applications to aid one to access a variety of information. Google has become our encyclopedia, our go-to person. YouTube videos & MEMES are more entertaining than normal TV shows. DATA and access to good speed WIFI is synonymous to bread, butter, and Jam! All of this is to fuel our desire and need to be relevant NOW.

The World is Digital

A digital world means having the right technology to access information. Almost annually, Apple releases an updated version of a previous software or device that they launched. They know the digital village appreciates efficiency and quality. And with the advent of Netflix, ShowMax, etc, more of our daily entertainment shows and information is readily available to us anywhere and anytime.

The next phase of our communication progress is to keep audiences satisfied by providing quality information. Before, people would share illegal content via hard drives that would not be of the best quality. These days, the best quality can be sourced through legal online platforms at the best price, picture and sound quality. It’s like having your own cinema on your phone or laptop. Subsequently, any piece of content produced by various content producers now is available to audiences in High Definition. Both Vimeo and YouTube provide viewers with the ability to view content in various formats – but the best is and will always be HD.

The ability to amplify your viewing experience is to view content in high definition has now urged content producers to up their production value. We are now seeing cameras being able to shoot between 2k and 4k. These quality ratios were originally offered for cinema and HD Tv Channels. But with more and more content being viewed on digital technology the bar has been raised to produce content that will live in the seamless digital world.

At the advent of “youtube videos”, people would simply shoot online content from their phones (which also have HD quality) as well as cheaper cameras. With YouTube ad placements at the beginning of videos, this now begs producers of online content to ensure that their production quality will captivate audiences more so to avoid “skip ad”. Hence the same production etiquette to produce a great quality TV production is also employed into the production of digital online content.

To shoot a TV commercial for brands, or have longer form content that will live in the digital world, will still require the same processes and procedure as producing a TV commercial to flight on TV. You will still need good camera equipment, experienced crew, locations, on-camera artists, final mixing of music, etc. All of these ingredients are still applicable for online content production and more.
With the ability of audiences to stop and pause content, to do frame grabs from screens, etc, begs production quality to be crafted.

Digital is Not Cheaper

With marketing budgets becoming increasingly less, more emphasis is being placed on brands to produce online content. However, there is an obscured notion that online content production is cheaper. Yes, it would be cheaper if any brand would find it plausible to shoot content for their brand on a cell phone or on a simple camera, with a videographer who may not be a strong director. And if you place that content next to a great production quality video online, chances are your message will be forgotten is highly likely.

A digital marketing strategy should be purposefully designed to drive business results, fast-track growth and accomplish optimal impact; for minimal spend. And whilst there is no one-size-fits-all template for it, studies show that all great digital marketing strategies do have a few common denominators. We take a look at the top three:

1. Brand stories

Storytelling is the new black of marketing, as it has been proven to have an unparalleled potential to engage audiences. Similarly, a well-articulated brand and brand story will help your audiences to connect with you in a way that is second to none.

The problem is; that with the dawn of the social media, brands are not creating their own stories anymore. It has become a combination of what you say about your company, plus what others are saying about you – on popular online and social media platforms. Here are a few tips to control the conversation, and make sure that your brand is remembered the way you want it:

      • Write a strong one- to two-liner positioning statement and use this as a description on all your social media platforms.
      • Decide upfront what your brand persona, voice and tone will be like and what it is not.
      • Be true to this persona at all times, both in your communication and in your online conduct.
      • Break down your mission, vision, and values in a way that is tangible and real and that demonstrates the value of it for your audiences.
      • Compile a set of key messages and ensure that all your communication is underpinned by those messages.

Finally, leverage the power of storytelling. Make your brand story captivating, meaningful and inspirational. If you nail this, both your clients and colleagues will become raving fans and the biggest ambassadors of your brand.

2. Blogging

Blogging has a myriad of advantages:

        • It is a highly economic means to reach an almost unlimited number of people.
        • It is great for search engine optimisation (SEO) – and will help you get ranked top by Google if done frequently.
        • It drives additional traffic to your website, which not only enhances brand awareness, but that can also generate more leads.

Finally, it is a means to position you and specialists at your company as thought leaders in your industry. It is an informal way to take audiences behind the scenes and let them gain insight into your knowledge, approaches, and skills. This will help you to gain their respect, trust, and affinity, over time. So, now that you know why blogs are so important, here are a few simple tips for writing them:

        • Use killer headlines to draw the attention of your audiences.
        • Ensure that the content is of high quality.
        • Use simple English and apply a conversational tone.
        • To make it easier for people to read it online, break your content up into paragraphs with sub-headings.
        • Break long paragraphs up further, with lists and bullet points.
        • Use videos and imagery where possible to make your content visually appealing and engaging.

3. Social media

At this point, no company needs to be convinced of the importance of a social media presence anymore. Social media can, however, become a monster that you cannot control if it is not implemented correctly. Here are a few key considerations for inclusion in your digital marketing strategy:

        • Social media plan: Compile a formal social media plan to ensure that your business and communication objectives remain at the centre of your social media activity.
        • Editorial roadmap: Create an editorial roadmap and develop the majority of your social media messages weekly in advance, to ensure that there is purpose and intent behind it.
        • Frequency: You need to post consistently and regularly
        • Conversation: Audiences don’t want to be sold to, or spoken AT anymore. Keep your tone relaxed and informal, and make sure that you speak TO them instead.
        • Professionalism and multi-media: Ensure that your posts are accompanied by professionally designed images and/or video content, for professionalism, optimal impact, and maximum engagement.
        • Influencers: Research who the influencers are in your space. Follow them and connect with them to expand your reach and gain additional exposure to their network as well.
        • PR: Remember to apply sound PR and reputation management principles in all your social media activity and have a protocol and escalation procedures in place to manage crises that could impact your corporate image negatively.
        • Community engagement: The time has come for social media to reach beyond just posting. Allocate dedicated resources to actively grow your online community and gain their affinity by connecting with them, commenting and sharing their content. This way you will convert them into brand ambassadors as well.
        • Handles and hashtags: Utilise complimentary online tutorials on how to use popular and highly searched for social media handles and hashtags to expand your reach exponentially.



Have you ever heard of an animation editor? What do you think they do? Is it even necessary to edit animation? It’s a common misconception for people to think that animation doesn’t get edited. However, being an animation editor is the most important job you could have.

What is an Animation Editor?

You could say an animation editor is an artist, problem solver, team player and business orientated person. To create an animation, hours of editing and reviewing an idea will tell an effective story.

As an animator, I have experienced editing first hand. It’s a very important job that shouldn’t be taken lightly. You would think animation is planned to a tee beforehand where scenes are written, shots are animated and clips are put together in the order they were written, right? Wrong, the process is more complex than you would think an editor would do.

Main Responsibilities

As an animation editor, you are involved in every process of planning and production, you may even help with the concept and end up writing or re-writing scenes yourself. Making an animation is a collaborative effort and is usually completed with a team of people. As an editor, you are involved in the Animation process from the beginning all the way to the end.

Animation Process

The animation editor is involved in all sections of the Animation Process:

  • Idea Generation: The editor sits with the director (editor and director can be the same person in small projects) thinking of a concept for a story and aligns each others’ vision.
  • Style and Character Design: The editor helps to decide on the look, feel, mood and style for the animation and characters.
  • Script and Storyboard: The editor sits down with the director to get all the details concerning dialogue and camera angles.
  • Animatic: A static visual display of each scene is created with the placement of desired sound and music. This is essentially a rough draft before animating begins to check the flow of the story and possible changes of the order of the visuals or sound.
  • Creating Content: Content is created to use in the animation.
  • Animating: Editing and reordering the footage is essential in telling the story in the most direct way possible, following the director’s vision. Making alterations such as adding or subtracting time and selecting specific footage will allow for a good creative output.
  • Pace & Timing: The editor checks that the animations have good timing and that the sound and music conveys the desired mood and pace.
  • Intercutting: Changing between compositions and alternating footage to create the desired effect.
  • Syncronizing: Ensures the sound effects play in time to the visuals. Music is reviewed to see if it fits the animation well and recorded voices are synchronised to the mouth movements of the characters.

The editing process starts before production even takes place and can be up to 2 years to complete, depending on the size of the production. The editing is the story building process where ideas change and evolve continuously. No matter how much you plan for animation, it’s a guarantee that you will end up with something radically different to your planned storyboard and script. The editor can land up being part of the film almost as long as the director.

Even though the animation is planned out from the get-go, the first attempt doesn’t always work and revisions are made to refine the animation. This can take around 3-4 attempts before getting an animation that flows properly conveying the director’s views.As you can see the animation editor is involved in all sections of production as planning and editing are needed every step of the way to create an animation that is breathtaking.

Live-Action Editing Versus Animation Editing

The animation process is different to the live-action process. Live-action is shot live in a well-planned and executed space. Animation has the ability to be re-shot which allows it to be re-imagined and re-animated over and over again.

The editor is more involved in animation than they would be in live-action. Traditionally video is shot then cut, but the animation is first cut then shot. With live-action, you must make it work after shooting is complete. The animation is a lot more controlled than live-action and there is always the option of going back and refining or changing scenes. Animation requires more creativity, experimentation and emotion as you are involved in more processes and have more impact on the final video.

Without an editor, the animation wouldn’t be refined because it continues to evolve in production. Attention to detail is essential and communication and teamwork are needed to be an animation editor. As you can see the editing plays an important role in shaping an animation project. There’s no downplaying how important an animation editor is for a project as is it vital to creating a successful animation.

If you are in need of an animation don’t hesitate to contact Breeze Website Designers at www.bwd.co.za

Good morning Thabo,

Compliments of the season. May 2017 be the year that you actually realise all your resolutions!

One of our own New Year’s resolutions is to accelerate the growth of BWD Advertising. So we kick-started it with what we’re always preaching to clients: brand awareness. As a result, we produced and booked two billboard ads. One is in Sandton, on the corner of Sandton and William Nicol Drive. The other will be on the M1 highway between the Buccleuch interchange and the Malboro off-ramp.

Check out our new billboard on corner William Nicol & Sandton drive.

Check out our new billboard on corner Willian Nicol & Sandton drive.

Second Billboard is on the M1 – between Buccleuch offramp & Malboro offramp going towards Jozi.

“So you’re doing billboards,” you may say. “So are 1000s of other companies.” The truth is… those 1000s are NOT advertising agencies. Traditionally, advertising agencies do NOT advertise themselves on billboards. So we opted to go against that tradition – to get noticed.

Which brings us to YOUR business goals for 2017. Growth does not happen by chance, we need to actively make it happen with a small investment. If your marketing person has not already finalized your 2017 marketing/advertising/PR plans then please ask them get in touch with us so that we can help your company get ready for accelerated growth.

Secondly, dare to go beyond the norm, think off-the- wall, outside of convention. In an increasingly competitive market place, you have to really stretch yourself to stand out.

Proper Preparation Prevents Poor Performance. Let’s prepare for accelerated growth in 2017


Bongani Gosa
011 321 0193
083 620 6897

The renowned marketer, Gary Halbert, used to ask his seminar students the following: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

The answers to this question varied among his students – from the advantage of superior meat, the best location, or lowest prices. Mr Halbert said they could get every single advantage, he would only need one advantage to beat them all. To get the “starving crowd”.

Although this insight can be applied to so many facets of business and marketing, it’s also very applicable to successful copywriting. As a copywriter, it is important to communicate with your “starving crowd” no matter what you are selling or who you are writing for.

Analyse and understand

In order to hit a target, you have to be aware of what the target is in the first place. The same applies to marketing and copywriting. If we are unaware of who we are targeting, there is no way that we can be sure that our message will reach the right audience. An important thing to remember, as Seth Godin put it, is that everyone is not your customer.

Many marketers make the mistake to say that they can target anyone and everyone because their product is universal. This is a big mistake.

Although there are multiple audiences that could buy your product, there are still drastic differences in how you will communicate to the various segments.

Here are the three main tips to accurately target your audience through copywriting:

Learn the lingo

You won’t use language fit for a doctorate in chemical engineering when addressing high school students, nor use “hip slang” when targeting a customer for a retirement home. Always be aware of your audience and what type of language they use. The worst thing your copywriting can do is to send your reader scurrying to find a dictionary (if they even go this far; most people will just lose interest).

If your writing can feel personal and as if it was written by your target audience, it will add a sense of understanding and sincerity to the communication.

What you want vs what they need

As a copywriter, it’s important not to get too caught up in what you want to achieve with your copy and lose the insight that you have into your target market. Always try to focus on what your target market needs, and indirectly, that will help you to achieve the goals that you set for your copywriting.

An important point to keep in mind is that although you know what your target audience is looking for, remember that no one in life has a singular focus. Large target groups can be broken down into smaller segments in order to make your copy really hit home. Your copywriting is a lot more likely to be successful if it is based on your audience’s specific needs, not what you think the broad segment wants.

State the obvious benefit

Once you are confident that you know what your market needs, what they’re looking for in the products and services they buy, then it is quite easy to figure out what benefits they are looking for – saving money, saving time, staying safe, improving their lives, etc. But it only resonates with them if you talk about it in a way that entices your audience and motivates them to act.

The business’s product or service might have universal appeal, but your copywriting won’t unless you know how to talk to your target audience. Make sure your messages sound like something they might say if they were in your shoes. Although it may be easier said than done, you have to start somewhere in order to gain insight into the consumer and to begin targeting them effectively.


Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that quote might be a bit confusing, it still rings true. In the end, it doesn’t matter whether a cliché is true or false, a simple fact remains… it is still a cliché.


A cliché can be defined as “a phrase or opinion that is overused and betrays a lack of original thought”. As a copywriter, using clichés means that your work might be seen as the opposite of creative or interesting.

Bad attitudes lead to painful platitudes


We all have used clichés at one time or another, and have gotten away with it. But this doesn’t mean you should continue to use clichés when you can avoid it. Don’t shift blame when it comes to your use of clichés either (as that is a cliché). Blaming the client, brief, or product is no excuse for delivering copy riddled with platitudes.

It is important to also ask yourself: Is the potential damage of using clichés truly something that you want to risk in your writing, even if you do it unknowingly?

Not only are clichés, well… cliché, but there is a lot more to it. Because clichés have become so generic, we can attach them to a wide variety of ideas and that, in turn, makes them ineffective.

Here are some tips on how to avoid the trap of copy clichés.

Critically assess and cut back

Before you can ensure that your copywriting is cliché-free, you must be aware of where they are creeping into your copy. Carefully look at the last 10 – 20 copy projects that you worked on and compile a list of phrases, adjectives, and images that you tend to lean on too much. With this list in hand, go about crafting your copy for your next job, and be very strict to not use any of these words and phrases on your list.

This will force you to find new words and ideas, and compel you to think critically about the meaning and power behind the new words being used. This is just the first step you can take to becoming the fully-fledged, silver-tongued copywriter that you always wanted to be.

Away with templates

Although you may not have it physically written down, most copywriters have a template they use for structuring certain content e.g. website copy or press releases.

As previously mentioned, go over past copy to see what structure you use over and over again and assess how you can make some changes to keep your copy fresh and interesting. Using templates can put a damper on your creativity and your copy can easily sound mechanical as a result.

Personality triumphs


Most copy becomes bland and dull because copywriters aim for a certain type of writing style that does not fit with their personality. It then comes across that most copy sounds like it was written by a well-versed robot.

Don’t always go with the flow… or in this case the cliché. You can stick to your brief while still bringing in some personality. Staying true to your personality will always win over following the status quo.


Good morning Kagiso,


Many of you will know that few experiences force us to do introspection like becoming a parent does. This is exactly what happened to me two weeks ago when my fiance and I were blessed with a beautiful baby girl, who we named Nandi – after the great King Shaka Zulu’s mother.


Together with the overwhelming sense of responsibility that I instantly felt, I had a major epiphany. I realised that we were put on this earth to create. So I asked myself: “What am I creating? Am I creating something that will leave a legacy behind for her?”


I am thankful to say that as business owners we’re fortunately often in a position to create. We just need to be mindful of it. Recently, we at BWD were able to help create a better world for those less fortunate than us by participating in two charity races, the 702 Walk The Talk and Barron Corporate Run 4 Good.


A significant milestone for us, we also helped to launch the R1.8 billion, 65,000m² Central Square Menlyn Maine. This boutique-style mall with its 84+ retailers redefines city living and is earmarked to soon become an architectural landmark in South Africa.

central_square_menlyn_maineView Case Study

Someone once said that we should not create followers, but leaders. We’ve enrolled some of our colleagues for a multitude of marketing seminars and events, to hone their public speaking skills. The intention is to have at least five people in our company who are equipped to do conduct speeches within the next year. This is also a way for us to create a legacy, to share what we’ve learnt with others.


We are pleased to announce that we’ve successfully created an events division for our business and that we’ve managed to successfully roll out the T-Systems In Touch event. At the moment we’re also working on the 8th Thebe Excellence Awards which celebrate performance, excellence, teamwork, professionalism, honesty and integrity. Please do not hesitate to get in touch with us if you need assistance with any corporate function or event.

daddy_bonganiDaddy duties at the hospital

Furthermore, we’re continuing with our graduate development programme in December, to help create employment-ready graduates who have practical experience of the formal working environment. We will be enrolling graduates with marketing related certificates such as brand communication, digital brand strategy, graphics design, animation, copywriting, etc. Should you know someone who is in need of such an opportunity, please ask them to email me their portfolio.


Which leads me to the last thought… Let’s not wait for opportunities to come to us, let’s create them!


Bongani Gosa
Creative Director
Email: bongani@bwdadvertising.co.za
Phone: 011 321 0193


With smartphones giants such as Samsung, Apple and Sony making use of new technologies to better their cameras every year, it has become the norm for people to upload these high-resolution images to social media instantly without the fuss of using a professional camera or photographic software. However, can we use the same approach for our websites? Is there any value in professional camera pictures?

Choosing your Images

It is important for companies to note the dominating power of social media and to make use of this powerful tool that can really draw traffic and customers to your website. The landscape of how marketing was done in the past has changed since customers now have the power to customise their online experience and decide what mediums to consume. However,  the use of images remains a highly popular medium that is used to communicate on social media.


Smartphones have become an ideal tool as they are readily available to capture any event at any given any moment, but the quality of the photo taken with a phone is not always suitable for any website or artwork purposes. Professional, high-resolution images are the best choice since you can edit the picture without losing the quality of the image

High-resolution Images

A high-resolution image is any image characterised by fine detail. The image needs to be a minimum of 300 dpi (dots per inch) to be considered a high resolution. A “dot” (also known as a “pixel”) describes the number of discrete points that can be captured by digital cameras.

In almost every field high-resolution pictures are preferred because they hold more detail and allow a degree of flexibility when treating the image online or sending it through to design.

Low resolution images lacks fine detail and are easily identified when enlarging the picture as it will start to pixelate. Making use of such an image makes posts look uninviting and are likely to be ignored.

Low resolution picture



Cellphone Picture

High resolution picture


Canon camera picture


The Value of using high-resolution pictures and stock images

The pictures you use are of the utmost importance as people judge a company by the images that are used on the site before they even consider reading its content. And since we don’t always have a chance to make another first impression, we need to ensure that we choose the best images that accurately represent who you are and what the company does.



Stock images

Stock photos are professional photographs taken bought and sold on a royalty-free basis and can be used and reused for commercial purposes. When you don’t have the budget or the time to hire a professional photographer to take pictures of your products and company, stock pictures are the best option. You can find stock pictures for almost any industry and shutterstock has endless options for you to choose from.

Things to consider

The cost of using low resolution and bad quality pictures may not always be financially quantifiable. Each contact point leaves an impression on potential clients and when you have bad quality images on your website, people receive a bad impression. As a result of this, your sales team would have to work harder to convince people about your product or service.


So now that you’ve gotten a quick look at how images can improve your website’s impact we trust you will choose your images wisely depending because in today’s world every detail matters.
However, if you need help with website design or are just looking to better your brand’s impression, Breeze Website Designers can help you with just that. Email us via the contact us page for a free quote.









As an account manager in the digital marketing industry, I have noticed that there are some misconceptions about designing a website. Web sites have different purposes depending on who the target audience is. Some websites are created to generate sale leads, others to establish an online presence or ensure a reputable/professional corporate identity. But the main purpose of the website is to provide information to current and potential clients. The object is to promote or market the company on an online platform. Before deciding on the what you want your website to achieve, you need to clearly define who your target market is up-front before the website is fully built. This will make it easier to measure the success or quality of the website. Now that we’ve spoken about the purposes of the website we move on to discuss some of the many misconceptions individuals and groups have regarding what a website can achieve and the process of developing a website for their business.


Misconceptions about websites


When clients render the services of expert organisations like BWD to address a particular shortcoming, they tend to forget that the organisation they have chosen is skilled at what they do and have an extensive record in the Internet sector; designing and developing websites. There are clients who sometimes spend too much time dictating to designers what they expect to see and changing the brief too often. this can cause confusion and it could also be very time consuming, which would result in the the cost of designing the website increasing significantly. In most cases the website misconceptions are caused by lack of communication between the developers and client. Clients often have little knowledge regarding websites and they assume that once the website is published it will automatically get traffic and their sales will increase. This is information that is sometimes not made clear by the agency.


1. Website ranking

To a certain degree web designers are responsible for optimizing the website and ensuring that they load high speed as it is one of the many factors that search engines such as Google rank websites based on speed.


2. Who’s involved in the process

It is imperative to keep everyone on the same page but not beneficial for everyone in the company to be part of the progress meeting. When involving everyone in the process it may cause confusions and arguments. It is advisable to at least have two people that will represent the company and give consolidated feedback. It is easier to revise feedback from two people and still keep a strong design.


3. Website costs

People believe that websites should be cheap. Yes, designers or developer can build a website at a lower cost but it will definitely not have amazing functionalities. People are not aware that to create a beautiful website take time and it’s also costly.


4. Website relevance

Clients usually ask designers for their website to still be relevant in the next 10years.Internet and technology are moving at a rapid speed, also the design style. It is advisable to redesign your website in few years to ensure that you moving with the design trends.

5. Web design difficulty

True anyone can build a basic website, but not everyone can do it very well. But building an impeccable website takes time and some hard work. Responsive websites have become a standard. This means changing and repositioning page elements to fit the screen size.


6. What should stand out

The words in bold will draw the audiences attention to them immediately when they get onto a page. It is for this reason that not everything on the website can be bold and stand out. You need to determine the most important key services and call to actions that you want to draw attention to.


7. How much whitespace 

Every website needs a breathing space. Having spaces does not mean that the website was rushed and not enough time was spent on it. Cluttered websites can be confusing to the visitor and they would end up exiting the website too quickly.


8. Who’s responsible for redesigns

Clients usually start with small changes and end up wanting to the whole site to redesigned and they do not want to pay for the cost because they assume it should be done for free. This, however, is the time that the agency has to spend on the site. The reality as we all know is that time costs money.


If you do not want to damage your brand and negatively affect the growth of your business it is always advisable to make use of a professional design agency that has a track record of building high quality website.Remember when creating a website  for your business you need to know the purpose of the website and your target market. Remember that developing an impeccable website is costly and time-consuming. Ensure that you do some research and understand how the Internet sector operates.