We can’t argue the competitive nature of the marketing environment. The trick lies in knowing how to get the relevant information to your target audience.  Before the dynamics of the marketing game changed, marketers had to search for their customers. Inbound marketing flips the script;...

Good morning Rico,   A lot has happened since the last newsletter. Our billboard promoting the agency got us reported to the ASA for racism. Fortunately the case was dismissed by the ASA and here’s the link where you can read both the complaint and ruling. We...

The township’s economy is estimated at R307-billion nationally and with the rise of township residents climbing the corporate ladder, more brands are trying to penetrate the township market to cash in. Townships such as Soweto, Gugulethu and Umlazi have grown significantly and are becoming more diverse in terms of...

  Everyone involved in building a website wants it to stand out from other websites. Clients want to stand out from the competition and leave a favorable impression on potential customers; designers strive for originality and to compete with other designers; back-end developers want a success...

A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an idea put up. This Idea can be evoked using consistent imagery, sounds, phrases and logos with which...

Some days it feels like social media is slowly taking over the world. From Facebook to Snapchat, to Twitter and Instagram, social media is becoming an increasingly important part of marketing. According to World Wide Worx, this year social media will be an indispensable tool not...

  A successful business can often depend on what one does and doesn’t do in terms of marketing themselves online. Its important not to confuse a digital marketing plan and a digital marketing campaign. A digital plan refers to the series of actions taken to achieve...

  One of the biggest mistakes that companies around the world make is forgetting that their customers are human. While it may seem obvious, many companies see their customers as statistics or numbers on a sales sheet. Consequently, their brand’s tone conveys the same monotonous notions...

Disruption In The Advertising Space [00:00:00] Man: Strong, black, and bitter sweet. BWD is ruffling feathers in the advertising space by highlighting the lack of transformation in the sector. Founded in 2006 by Bongani Gosa, the company is attracting blue chip clients and already paying it forward...