If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on...
Were you born between 1960 and 1980? If so, you’re the middle child of our current generations and what an exciting time it was! The baby boom was slowing down, working individuals were on the rise and best of all, the internet was a brand...
We have all experienced it in some way, shape or form: the dreaded writer’s block. Even forming the simplest of sentences seems like a task that Shakespeare wouldn’t be able to overcome. Although to some it may seem like an easy task, writing professionally can...
https://www.youtube.com/watch?v=EUXe1IVHM1E&feature=youtu.be Ludwekazi: Hi, and welcome to the BWD Blog. Today on the hot seat we have designer gem, Kutloano Tshabalala. Kutloano, how are you? Kutloano: I'm awesome. How are you? Ludwekazi: I'm well. Thank you. So tell us about Kutloano, and what do you do at BWD? Kutloano: Okay,...
Switching from Finance to Marketing “A month ago I took a leap of faith and made a life changing decision that can either make or break me” This is probably you after signing that big contract. Starting a new job can be highly nerve-wracking and intimidating....
Did you know that every minute, there are over 100 hours of video that is uploaded on YouTube? There are over a billion users on YouTube that amounts up to about one third of the world's’ internet population. One would mistake these stats as those...
Video Marketing Funnel: When To Use Different Types Of Video Content Have you considered that knowing which type of content to use can convert into sales? Usually when a company or organisation wants to create or manage content they employ CMS (content management solutions). Having the...
Focus On Your Customers, Never Your Competition! One of the common thing marketers do is obsess over their competitors, ironically, this is exactly what one should avoid. The issue with being up to date with what your competitors do is that, this, in turn means that...
Ever wondered why you’re not standing out? Why your competitors are doing better or why they have so much advertising out? The answer is simple. Your competitors want to improve their brand by getting their message out to the world, telling consumers what they do and why...
[vc_row][vc_column][vc_empty_space height="30px"][vc_column_text]Do you know you can use video to advertise the majority of your business? Yet many of you aren't sure where video can be used. A video is an effective way of advertising your company. According to Wyzowl statistics, 61% of businesses have incorporated...