Character creation process
Phase 01: Pre-production
1. Pre-Production
A. Understanding the Brief
- Client completes a Standardised Briefing Form.
- Studio, in consultation with Client, ensures an insightful grasp of the Brief.
B. Sourcing Reference Images
Studio either:
- Shoots relevant photographs;
- Sources existing images; or
- Uses both, depending on specific requirements.
C. Character Casting
Client selects the character’s facial features from various reference images.
Client specifies:
- Gender
- Age
- Complexion
- Hairstyle
- Body Type
- Attire
- Accessories
Client also specifies the preferred PANTONE character complexion.
D. Scene Composition — Using Mannequins
Studio, in close consultation with Client, creates several mannequin scenes excluding backgrounds.
Client then makes a single final selection, which will inform the sketches.
Factors to be considered include:
- Camera — Angle, Distance and Lens Focal Length
- Location — Indoors / Outdoors / Urban / Rural / Other
- Ambience
- Props
E. Character Development (Sketching)
F. Background Development
Phase 02: Production
A. Inking
B. Line Refinement
C. Flood Fill
D. Effects