https://soundcloud.com/kayafm959/transformation-in-the-advertising-industry Transcript Man: Kaya Biz. Kaya Biz, Entrepreneurs On The Move. Gugu: If you're an entrepreneur and want to get some insight as to how your peers are getting it right and some lessons that you can learn from their activities, give us a ring 086-000-0959 as we...
George Gribbin, a previous chairman of Young & Rubicam, said that a copywriter “should have an understanding of people, an insight into them, a sympathy toward them." Understanding people have a great deal to do with firstly understanding their culture and language. As one of...
When people land on your Facebook page, the first thing they see is the image that takes up nearly a quarter of the page, your Facebook cover. Over the years Facebook has gone from connecting the average student to becoming a very handy marketing tool that...
We can’t argue the competitive nature of the marketing environment. The trick lies in knowing how to get the relevant information to your target audience. Before the dynamics of the marketing game changed, marketers had to search for their customers. Inbound marketing flips the script;...
Good morning Rico, A lot has happened since the last newsletter. Our billboard promoting the agency got us reported to the ASA for racism. Fortunately the case was dismissed by the ASA and here’s the link where you can read both the complaint and ruling. We...
Regardless of your industry, you will have to eventually have to give in. The opportunities that come with social media are endless. If you want people to know who you are, then it’s important to put yourself on these social media platforms and exploit them...
The township’s economy is estimated at R307-billion nationally and with the rise of township residents climbing the corporate ladder, more brands are trying to penetrate the township market to cash in. Townships such as Soweto, Gugulethu and Umlazi have grown significantly and are becoming more diverse in terms of...
Everyone involved in building a website wants it to stand out from other websites. Clients want to stand out from the competition and leave a favorable impression on potential customers; designers strive for originality and to compete with other designers; back-end developers want a success...
A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an idea put up. This Idea can be evoked using consistent imagery, sounds, phrases and logos with which...
Some days it feels like social media is slowly taking over the world. From Facebook to Snapchat, to Twitter and Instagram, social media is becoming an increasingly important part of marketing. According to World Wide Worx, this year social media will be an indispensable tool not...