Video advertising campaigns evolve with ad formats, and as social media platforms increasingly prioritize videos over other types of content, it’s becoming crucial to nail your video communication. The main purpose of placing video ads is related to the promotion and sale of goods and...
Google Analytics is, no doubt, a fantastic product for finding out stats about your association’s audience. Out of the box, it can help you find out more about your audience, where they came from and their behaviour on your website. But there are some features...
Time is precious, we all know that! And each second of an entrepreneur's life counts. To ensure that you are not wasting your time on social media, you have to use it wisely. Over the past few years, digitalization has changed the way a business...
Many people recognize Pinterest as a cool photography database, but it’s much more than that. If you are a business owner, you should start to think about Pinterest marketing in your growth and social media strategy. It’s still less popular than Facebook and Instagram, so you...
Hi guys. Today we’re looking at the relationship digital marketing has with photography in this modern era. Modern marketing is somewhat of a big kitchen. How well your images translate the nature of your business will determine if your clients stay or prefer the business...
Let’s picture this. You had a meeting with a client in a beautiful hotel in the middle of Sandton city. Just after the meeting, you decide to take a picture of the city from a window. A beautiful aerial shot of the city. “Perfect for...
Figuring out the right social media platform for your business can lead your business to riches, or lead you down a long winding road that leaves you in the middle of nowhere. To put it simply: You need to get it right straight away. And there are...
Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more...
Law firms who want to make a big impact in a highly competitive market will often find it is at the marketing stage where things get toughest. For small and medium-sized firms, lacking the famous brand names or in-house marketing departments of the large players,...
Consumer engagement is becoming more important than ever as we face busier lives, shorter attention spans, and saturated markets. The longer you can hold a conversation, the better. Marketers say that interactive content is effective at engaging with consumers, versus static content which is only 70%...