Good morning Thabo, Compliments of the season. May 2017 be the year that you actually realise all your resolutions! One of our own New Year’s resolutions is to accelerate the growth of BWD Advertising. So we kick-started it with what we’re always preaching to clients: brand awareness....
The renowned marketer, Gary Halbert, used to ask his seminar students the following: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on...
Many say clichés have become clichés for a reason – that it is because they work. Others argue the exact opposite. In Stephen Fry’s opinion, “It is a cliché that most clichés are true, but then like most clichés, that cliché is untrue.” Albeit that...
Good morning Kagiso, Many of you will know that few experiences force us to do introspection like becoming a parent does. This is exactly what happened to me two weeks ago when my fiance and I were blessed with a beautiful baby girl, who we named...
With smartphones giants such as Samsung, Apple and Sony making use of new technologies to better their cameras every year, it has become the norm for people to upload these high-resolution images to social media instantly without the fuss of using a professional camera or...
As an account manager in the digital marketing industry, I have noticed that there are some misconceptions about designing a website. Web sites have different purposes depending on who the target audience is. Some websites are created to generate sale leads, others to establish an...
In the current business environment you may question what is the value of SEO when you can reach your target audience through pay per click, let's look at the difference between the PPC and SEO What is SEO Search Engine Optimization is a methodology of strategies, techniques...
Digital marketing is the wave between the future and present. It is used to market products or services using digital technologies mainly Internet or other digital mediums. It uses systems such as social media, marketing influencers, and online advertising to help brands connect and engage...
The term ‘usability’ is a well-known concept in the world of digital communication and advertising. This principle is an especially important guideline when brands create websites; users should be able to find relevant information effectively and efficiently when engaging with online platforms. If users don’t...
It is easier for a client to command for a change to be implemented whether small or big, without considering the rendering time. It doesn’t matter if you are using latest Final Cut, Avid, Premiere Pro, or whatever else is out there, the evils of...