Good Ways To Promote Your Website

Website promotion is a dynamic process that requires constant work both on the website and through accompanying marketing activities to retain existing and attract new visitors. Your website must be the main reason for the increase in visitors. Therefore, the trend of increasing traffic must be caused and accelerated by the quality of the website…

Advertising: Science or Art?

I was reading a book by Claude Hopkins, Scientific Advertising, and he stands strongly in favour of the argument that advertising a science. Many celebrated advertising professionals have referred to his book as a must-read, including David Ogilvy who once said, “nobody should be allowed to have anything to do with advertising until he has…

Developing Creative Ideas

The development of creative advertising is not an easy process and those responsible for its development – i.e. art directors and copywriters – need to be able to identify with the target audience. When developing and analysing advertising ideas, creative directors, account planners and clients regularly ask the question: ‘What is the big idea?’  David…

Why Advertising Is Important In Today’s Economy

Importance of advertisement The customer base is inevitable for business growth. To attract customers to the business center, advertisement is the key. Today’s business is directly related to advertising in different forms. More a business spends on an attractive advertisement, the more the business for him. Advertising plays an unflinching role in today’s economy without…

8 Reasons Why Digital Design Matters on Social Media

Social media is an ongoing evolution with platforms accountable for different consumption habits or various forms of communication. It is without a doubt that such platforms are always coming up with innovative twists to existing or new features to add to the different dimensions of the platform, platforms such as Instagram, Facebook, Whatsapp, etc. These…