Do you ever wonder if all the Facebook ads you see in your news feed are effective? It’s especially interesting considering that sometimes you find them to be annoying and a total nuisance. In actuality, they can work wonders and if you’re a business owner,...
Many people recognize Pinterest as a cool photography database, but it’s much more than that. If you are a business owner, you should start to think about Pinterest marketing in your growth and social media strategy. It’s still less popular than Facebook and Instagram, so you...
Figuring out the right social media platform for your business can lead your business to riches, or lead you down a long winding road that leaves you in the middle of nowhere. To put it simply: You need to get it right straight away. And there are...
Law firms who want to make a big impact in a highly competitive market will often find it is at the marketing stage where things get toughest. For small and medium-sized firms, lacking the famous brand names or in-house marketing departments of the large players,...
Consumer engagement is becoming more important than ever as we face busier lives, shorter attention spans, and saturated markets. The longer you can hold a conversation, the better. Marketers say that interactive content is effective at engaging with consumers, versus static content which is only 70%...
Hashtag marketing is so common now that most business owners and marketers view it as a regular thing. However, back in the day, not many people even understood the concept of hashtags and what you should use them for. Moreover, there were probably only several people who...
Gone are the days of relying on the door to door marketing, making face to face pitches to customers. Relying on television, print ads, and commercials are not enough to gain your audience’s attention. It’s the age of social media. If you want to succeed...
Social media posts drive targeted traffic. Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent research study found that 68% of South African adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45%...
Content pillars are a must-have for marketers who want their companies to stand out from the crowd. There are so many things to think about when developing pillar content – research, planning, content creation, sharing and of course engaging with your audience. That’s why I've...
An internship is of great value to any CV as it allows us, students, the opportunity to apply our knowledge and skills in a professional setting and it exposes us to the industry. But a good internship should encourage you to work to best of...