How to use video marketing to delight customers Marketing has transcended the times where one only gave mere information for the purpose of promoting goods and services. Customers these days tend to appreciate visual exhibition or graphical display of products and services. For example, any customer looking forward to purchasing a new electronic product will…
If you have been looking to increase your businesses conversion rates by up to 84%, an animated explainer is the best way to go about it. Animated explainers are animated videos that describe your businesses products and services in a short and memorable way. We will be going through a list reasons why an animated…
I had the privilege of doing my 8 week internship at BWD Advertising and it was one of the greatest experiences I could ever obtain as a third-year Multimedia Design student from Tshwane University of Technology. Practice, hard work and time management are the most important aspects I’ve learnt from BWD Advertising. …
The High Diver: 6-second video ad of a person diving into a pool. Changes to the scenery happen as the person dives. Through the years video ads have become shorter starting with standard 60-seconds and moving to 30-second videos in the 1970’s. Since the mid 1980’s video ads were predominantly 15-seconds long. In…
When promoting a product or service it is important to choose the medium carefully, be it print, billboard, video or digital. An explainer video is probably the best medium to use as there are so many benefits such as an increase conversion rates, generating increased interest, better Google search ranking, increased web traffic, among…
Do you know how powerful a marketing video can be for your company? Why not make space in your marketing budget? Money is often spent on static designs, posters and online banners, which do bring in a lot of traffic however it doesn’t stimulate the viewer’s mind into trusting you or your company. In…
Were you born between 1960 and 1980? If so, you’re the middle child of our current generations and what an exciting time it was! The baby boom was slowing down, working individuals were on the rise and best of all, the internet was a brand new concept. We saw the rise of internet users and…
Ludwekazi: Hi, and welcome to the BWD Blog. Today on the hot seat we have designer gem, Kutloano Tshabalala. Kutloano, how are you? Kutloano: I’m awesome. How are you? Ludwekazi: I’m well. Thank you. So tell us about Kutloano, and what do you do at BWD? Kutloano: Okay, my name is Kutloano. And I studied…
If you still considering having a still infographic, guess what? you still stuck in the past. Animated and interactive infographics are the future. Interactive infographics engage with viewers better and can help add interest to topics that might otherwise come across as dull. An infographic is a popular form of content marketing that can help you simplify a…