The world is fast growing in terms of science and technology. This has really changed the way things are being done especially in the business world. Nowadays, companies all strive to make sales and deliver goods and services effectively. This has led to marketers researching the best ways to get customers to purchase their goods…
Video Marketing is defined as the use of live action video or animation
to build your customer base, improve your brand and advertise
your businesses services or products.
It can make or break a brand. Content works as a connection between a brand and customers. If you want to win the heart of your potential buyers, you will have to follow the latest trends in content marketing to win their heart and to influence their buying decisions. Followings are 10 content marketing trends…
Did you know that 67% of consumers and 85% of millennials, defined as people age 18-34, say they’ve purchased a product or service after watching a video? The question is how do you get started especially if you hate being in front of the camera or you’re working on a tight budget? S Direct Sales…
There are basic types of videos for marketing your business online, your product, your service or yourself in the market. It’s easy to learn how to make videos with amazing sales videos. Each type of video marketing strategy has the advantages, but some can be expensive while others may look cheap and ineffective. Here’s a…
If you have been looking to increase your businesses conversion rates by up to 84%, an animated explainer is the best way to go about it. Animated explainers are animated videos that describe your businesses products and services in a short and memorable way. We will be going through a list of reasons why an…
How to use video marketing to delight customers Marketing has transcended the times where one only gave mere information for the purpose of promoting goods and services. Customers these days tend to appreciate visual exhibition or graphical display of products and services. For example, any customer looking forward to purchasing a new electronic product will…
Whiteboard animation is a process through which companies and retailers can display their services and goods through an entertaining contemporary animated story mode. Whiteboard animation techniques, provide simple yet engaging videos that are one of the best ways to connect with a target audience. One of the major benefits for marketing companies in the use…
I had the privilege of doing my 8 week internship at BWD Advertising and it was one of the greatest experiences I could ever obtain as a third-year Multimedia Design student from Tshwane University of Technology. Practice, hard work and time management are the most important aspects I’ve learnt from BWD Advertising. …
The High Diver: 6-second video ad of a person diving into a pool. Changes to the scenery happen as the person dives. Through the years video ads have become shorter starting with standard 60-seconds and moving to 30-second videos in the 1970’s. Since the mid 1980’s video ads were predominantly 15-seconds long. In…