Understanding Digital Public Relations

Digital PR is an online marketing strategy by businesses to increase their online presence. Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). Digital PR involves gaining high-quality backlinks from websites and online publications and honest…

Let’s Discuss Conversational Copywriting

  Many aspirational and even professional copywriters think that the more complicated their copy is and the more jargon it includes, the better it is. But more and more content writers seem to think that that type of writing is in the past. The future? Conversational Copywriting. Think no-hype, jargon-free, relationship-building copy. Conversational copywriting is…