What Is Email Marketing?

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Video Transcript

1 –BWD PRESENTS (3s)

Title Screen

Fade in from white

Red font & logo color

2 –Understanding online marketing (3s)

           Title Screen

“Understanding” fly in from left (animating constantly – fast then slow –mo)

“Online marketing” fly in from right (animating constantly – fast then slow –mo)

Text elastically slides away

3 –Meet John (3s)

           John (character) slides in from bottom-right, animated hand waving for a few seconds then stops.

“Meet John” slides in from top-right.

4- John owns a coffee shop (3s)

John becomes smaller as if the camera were zooming out, centers on john

Coffee shop ‘builds’ itself behind John

Sign Board slides in from top, “john owns a coffee shop

5 – One day john was wondering about… (3s)

Cut to inside shop, everything ‘builds’ itself

On ‘menu’ behind john, “One day, John was wondering about…”

6 –His clients… and how to reach them (5s)

Entire coffee shop slides to the left, client ‘pops’ into view.

“His clients”, ‘pops’ into view with the image of client.

Background disappears, only john and client in view.

“And how to reach them” appears under them.

7 –Then he remembered (3s)

Client disappears.

John moves to center and zooms to close-up

Light-bulb ‘tings’ above his head, slides to the left

“Content marketing” slides out of light bulb.

8 – But John didn’t understand (4s)

Cut to coffee shop exterior on the left, pipe below coffee shop.

“But John didn’t quite understand what it is” slides in from right.

9 – Online marketing is made of (3s)

Camera ‘follows’ pipe

“Online marketing” flies up past camera as camera follows pipe.

10 –Website design, etc. (7s)

Pipe leads to conveyer system

“Website Design”, “Online advertising”, “Sem”, “SEO”, on boxes

Boxes slide through conveyer system.

11 – John wants to focus on email marketing (5s)

Cut to blank screen

“John wants to focus on email marketing” slides from top

Envelope flies in from left, hovers.

“Email marketing” written on envelope

Envelope opens, page slides out

Magnifying glass moves over page

“What is email marketing?” is revealed by magnifying glass.

12 – Email marketing drives up sales (3s)

Line moves up as if to create a graph.

Money floating in background (depth-of-field)

“Email marketing drives up sales”

13 – Builds relationships (3s)

people slide elastically to left, text to right.

text slides to center, off-left, “builds relationships”

bar graph builds up from left to right takes “builds” up on one bar

bar graph builds up from left to right takes “relationships” up on another bar

14 – customizable to the individual (2s)

line moves from left to right of screen, past bar graph.

camera follows line

customize icon ‘thrown up into the air’, falls down

“Customizable to the individual”, below line as camera moves past

15 – less time + Less resources = Lower overheads (2s)

line moves from left to right of screen,  past previous icon and text.

camera follows line

clock icon ‘thrown up into the air’, falls down

“Less time + less resources = lower overheads”, below line as camera moves past

16 – What is the process? (2s)

    previous frames fade to white

“what is the process” slides from bottom

17 – Planning (3s)

    four macs slide in, in triangular shape, back 2 are blurred out

“planning newsletter” text is visible, page icon behind text

[possible text slide in from bottom: “research & organise information”]

18 – Design (3s)

    macs slide in carousel-like fashion, next mac becomes visible

“Design” text is visible, design icon behind text

Text slide in from the bottom, “Newsletter artwork & newsletter copy”

19 – Create (3s)

    macs slide in carousel-like fashion, next mac becomes visible

“Design” text is visible, design icon behind text

Text slide in from the bottom, “Newsletter Development & creation”

20 – Implement (3s)

    macs slide in carousel-like fashion, next mac becomes visible

“Implement” text is visible, upload icon behind text

Text slide in from the bottom, “Publish newsletter”

21 – Optimise (3s)

    macs slide in carousel-like fashion, next mac becomes visible

“Implement” text is visible, upload icon behind text

Text slide in from the bottom, “Ongoing optimization & subject line testing”

22 – Reporting (3s)

    macs slide in carousel-like fashion, next mac becomes visible

“Reporting” text is visible, graph icon behind text

Text slide in from the bottom, “Campaign reporting, monthly reporting”

TOTAL TIME: 1 min 31 s