Driving T-Systems disruptive movement – The digital transformation

T-Systems forms part of the Deutsche Telekom group of companies, which sets the company apart in the industry in that they are able to deliver cost effective solutions by combining Information Technology and Telecommunications.

T-Systems introduced the Un-Outsourcer Solutions offering. It is an approach that seeks to transform our experience of digital and disrupt the industry. By changing the way technology solutions are delivered, Un-Outsourcer Solutions is challenging the industry and epitomising a ground-breaking ideology

The challenge

The challenge was to design a go-to-market campaign strategy for the Un-Outsourcer Solutions offering that speaks to both internal and external stakeholders whilst communicating the disruptive ethos.

The big idea

T-systems aims to fill a gap in the market by being disruptive and the unique magenta colour was applied throughout to demonstrate their commitment to doing this and serving their clients, by focusing on their individual clients’ needs and requirements.

Execution and messaging

We were able to create an engaging and fun communication experience for T-Systems stakeholders across multiple platforms and touch-points. We consistently used the distinctive magenta colour to drive the message of disruption and solidify brand presence.

Magenta is a strong and inspiring colour. It may seem outrageous and shocking at first but it also communicates a message of innovation and imagination. It is particularly attractive to those who do not conform and go against the grain to disrupt and deliver superior results.

The website – We designed a website that is simple and structured neatly. The website has a modern, fresh look and is visually appealing. It is technological representation of T-Systems that further drives the galvanizing ethos of disruptive.

Email Invitation Artwork

T-Systems invitation artwork on mockup.

Pull-Banner and Wall-Banner Artwork

T-Systems Poster and banner artwork for individual presenter stands.

Security Connected

Network Security Services

Security Connected

Transforming the Automotive Industry

Magenta Security

Commercial Flexibility – Digitization, made simple

T-Systems Smart City

Health Care

T-Systems Smart City

INTOUCH Technology 2016

Customer Experience

Magenta Security

Cinematic Introduction to the T-systems InTouch Technology 2016 Event

Countdown to T-Systems Logo Reveal

Your Host Speaker Aki Anastasiou

Your Host Speaker Mpumi Nhlapo

Welcome Note Speaker Gert Schoonbee

Digital Transformation Speaker Pieter Geldenhuys

Un-outsourcer Speakers Mike Buttner & Mpumi Nhlapo

Cloudifier Speaker Collin Govender

Cloudifier Speaker Marc Fletcher

Magenta Security Speaker Dr. Andrew Hutchison

Connected Drive Speakers Claycia Johnson & Micheal Frans