As we are moving into a pivotal, digital sphere it is important to remember how managing your company’s presence on the internet can mean the difference between your new Mercedes or a Picanto like the one your gran is driving.
In order to influence your online presence you would need to look at optimizing your website for search engines. This all seems very confusing at the moment but in actual fact, Search Engine Optimisation (SEO) is something that is pretty understandable.
Search Engine Optimisation (SEO) is the process of getting traffic from “free”, “organic” or in short, “non-paid” results.
Basically, it isn’t all about creating websites that are “search engine-friendly”. It also involves the process of making your site better for people too.
Why would you need SEO?
Large search engines such as Google, Bing and Yahoo “rule” the internet and what a better way to get into the good books of a ruler than to give them what they want?
According to an article written by Forbes’ Steve Olenski on the “7 Reasons Why Your Business Should Invest in SEO”, the following list explains exactly why SEO is worth considering :
- It still works
- It is not going to stop working anytime soon.
- It is cost-effective
- Search engines grabbing more market share
- Rise of mobile bandwidth and local search optimization
- Not having a healthy content profile is damaging.
- Your competitors are doing it.
How can you improve your website’s SEO Rankings?
- Consistently add new & relevant content to your site
- Make sure that your URL contains the keywords for which you are optimisting the site for e.g http//www.yoursite.co.za/include-keyword
- Remove duplicated content from your site.
- Make use of social sharing buttons on your site e.g Facebook, Twitter, Instagram
- Avoid low quality link sites in favour of sites with higher page rankings.
- Write for readers, not search engines.
- Conduct a full-site audit to determine issues.
How to measure the return on investment(ROI) from SEO?
There are no 2 businesses that are exactly the same and each website has different metrics. However, there are many options we can look at to measure SEO.