We have all experienced it in some way, shape or form: the dreaded writer’s block. Even forming the simplest of sentences seems like a task that Shakespeare wouldn’t be able to overcome. Although to some it may seem like an easy task, writing professionally can be more challenging than it appears.
There are many situations that you can find yourself in, where quickly jotting down a few words yourself may not be the best idea. In these situations, it is a better idea to get some help.
Here are a few situations where a professional copywriter should come to your rescue:
When your inner wordsmith is missing in action
The first situation, albeit the most obvious one, is when you simply aren’t a great writer. This is a perfectly understandable situation and nothing to be ashamed of. We all have our unique talents, and if writing isn’t yours, it’s always best to ask for some assistance.
Not everyone is logophiles (lovers of words) and when you lack passion for something, putting pen to paper will probably end in disaster. Rather admit your shortcomings and hire a professional. You may be surprised to find that not only does it take some unnecessary stress off of you, but it could also result in copy that benefits your business and brand.
When your stamina and patience have gone astray
Copywriting is not always a walk in the park. It requires a lot of mental stamina and the ability to handle stress. Writing copy is not as simple as just writing the copy and sending it off. No, writing copy requires various steps and skills, reverts and checkpoints before it’s ready for publication. Copywriting is also usually required within a short space of time, because many clients underestimate the process or don’t plan for it properly. Despite the short timeframes, a high quality is still expected.
This can also quickly lead to burnout, which is why a professional is the best route for most projects.
When your industry knowledge is inadequate
If you don’t have knowledge about what you are required to write about, it can lead to serious problems, and a Google search can’t always solve the problem. If you require copy that is optimized for search engines, but you have no idea what SEO even means, then it may not be the best idea to take on this widely-misunderstood topic by yourself; your lack of knowledge or understanding will clearly show in your copy.
When it comes to a topic that you don’t feel comfortable writing about, rather get a specialist to assist.
When your watch is already running in the red
We all understand that time flies, but sometimes it’s not just when you’re having fun. If you can relate to this, don’t add writing copy to your to-do list if you’re not a professional writer. Trying to save money by doing it yourself, may end up costing you in the long run.
Time is money, and if it takes you considerably longer than a professional to get the job done, it’s not a good business decision. Frugality can sometimes be fatal for a business.
When your subjectivity is getting in the way
We get it. You are extremely passionate about your brand or business. That is why you started it in the first place. But this zeal might impact the copy that you write about it. Your enthusiasm also makes you bias when it comes to writing copy. A professional copywriter isn’t emotionally involved in your business and therefore they can write copy subjectively, which is also usually cleaner and more to the point. They also have the experience of looking at businesses through the eyes of a consumer and can write accordingly. Professional copywriters understand what sells and can translate that into words, ultimately making the copy much more impactful.
Leave it to the professionals
No matter what situation you find yourself in – whether writing copy just feels too overwhelming or you simply don’t have time – a professional copywriter, is just that… a professional. A professional copywriter is there to help simplify the process and deliver the best results possible.
You don’t have be lost for words, because a copywriter will be able to help you find the perfect ones.