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A robust and rigorous UX research phase allows us to develop the solutions that are specific to our client’s needs. We incorporate industry standard techniques and innovative approaches that lead to an effective and responsive UX design.
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IDEATION AND EXPLORATION
Our UX design and development teams collaboratively brainstorm in order to efficiently produce a large array of UX ideas. These ideas are used as a scaffold on which to build all aspects of the application. The ideation and exploration process allows our UX team to address a much wider range of challenges when finalizing the design.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]
INFORMATION AND SYSTEM ARCHITECTURE
Creating an excellent user experience is fundamentally rooted in an efficient exchange of information. During this phase, we identify the data structure that would facilitate the most efficient flow of information between the user and the software. This is then implemented in the UX design workflow. As a result, the solutions that we offer are always highly optimized with the most efficient information and system architecture.
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INTERACTION DESIGN
The best UX should always consider how users, software, and hardware interact with each other. Our UX team draws on analytics and intelligence data gathered during the research phase to address this concern in the most effective way possible. The products that we build for you will always be intuitive enough to cater to all users.
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USER RESEARCH
An integral part of the UX research and design process is the interpretation of the relationship between the user and the product. Before development can begin, we must identify the ways in which the product will be engaged by users, and how this interaction will be perceived by them. We must identify not only where the UX design excels, but where it may be a source of frustration for the user. Our pixel-perfect UX designs are crafted through the use of user personas, journey maps, user touchpoints and channels, empathy maps, extensive user interviews, and focus groups.
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FRONT END DEVELOPMENT
A great front-end should ideally blend a carefully considered UX Design in Chicago with the latest technology. At Codal, we place equal value on both ends of this spectrum. Our front end development team works very closely with the UX team to produce stunning code implementations that are backed by the most up-to-date technologies and frameworks.
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USER TESTING
A product which does not address the usability requirements of the target user-base is not a finished product. We use an extensive range of user testing techniques to address the various usability concerns that a product may have. Our rapid prototyping approach to usability testing utilizes low, medium, and high-fidelity prototyping methods to gain user feedback at different stages of product completion. We use an Agile methodology so that potential users can view and review the product before it comes to fruition, ensuring that users’ needs are realized as closely as possible.
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VISUAL DESIGN
The visual design of a project details the interface components that define the user experience. Our visual design team goes beyond simply perfecting the visual layout of a project’s design elements. We consider the impact that typography, color theory, and accessibility requirements might have on a user’s overall experience, and make adjustments accordingly.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row][vc_column][vc_icon icon_fontawesome=”fa fa-globe” color=”custom” size=”lg” align=”center” custom_color=”#ea222a”][vc_column_text]
UX Research
Research to understand customers’ mental models, paradigms and cognitive learning in order to define their needs and expectations from the business, services and products.
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User Research
Usability testing conducted to understand customer needs and expectations. This is done by showing users the concept of a function and/or asking them to compare this to competitor functionality.
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Market Landscape
A competitor benchmark to establish the market landscape to ascertain potential enhancements which will put the company ahead of its competitors.
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Customer Behavioural Trends
A report which shows big changes within the digital environment that could impact on functionality and the priorities of projects.
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In-depth Interviews
One-on-one interviews with customers to understand the customer needs and expectations when interacting with a digital product.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Prototype Testing
Testing a prototype with customers in order to understand where the product can be enhanced to align to customer expectation.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Heuristic Review
An expert review of the current functionality to establish quick-win changes vs. phased changes.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row][vc_column][vc_icon icon_fontawesome=”fa fa-lightbulb-o” color=”custom” size=”lg” align=”center” custom_color=”#ea222a”][vc_column_text]
UX Strategy
Documenting customer objectives and requirements to enable a robust overall strategy for the business, product or service.
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Strategy
A strategy which contains a clear understanding of the current user experience, a detailed view of the ideal user experience and a prioritised plan detailing how to bridge the gap.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
User Research
Usability testing conducted to understand customer needs and expectations. This is done by showing users the concept of a function and/or asking them to compare this to competitor functionality.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Market landscape
A competitor benchmark to establish the market landscape to ascertain potential enhancements which will put the company ahead of its competitors.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text]
Customer Behavioural Trends
A report which shows big changes within the digital environment that could impact on functionality and the priorities of projects.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Heuristic review
An expert review of the current functionality to establish quick-win changes vs. phased changes.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row][vc_column][vc_icon icon_fontawesome=”fa fa-desktop” color=”custom” size=”lg” align=”center” custom_color=”#ea222a”][vc_column_text]
UX Design
Designing for customer needs and objectives to ensure that the product can and will be utilised, whilst answering business objectives.
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User Journeys
A visual representation of the customer journey through the physical and digital environments, noting their emotional responses while engaging with various touch points, which enables decision making.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Wireframes
Wireframes give stakeholders a clear and visual interpretation of their requirements. These make identifying gaps as well as tweaking of the designs quick and easy.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Visualise Requirements
Developing task flows and documenting user scenarios along with high-level wireframes allowing requirements to be realised.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row][vc_column][vc_icon icon_fontawesome=”fa fa-university” color=”custom” size=”lg” align=”center” custom_color=”#ea222a”][vc_column_text]
UX-PM Certification
The UX-PM Certification is an international user experience (UX) training program for digital product, marketing and project managers. There are 3 levels and each level builds to expand knowledge of UX and how to integrate and manage it to achieve an awesome user experience in your projects. Each level is offered as a 2 day course, is certified by the UXalliance and is internationally recognized.
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Level 1: Adopting UX
Learn key UX concepts, adopt UX in your organisation and promote a user-centred approach to digital design projects[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Level 2: Executing UX
Integrate UX tools and methods to optimize quality and efficiency at each stage of a digital project.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Level 3: Leading UX
Maximize your investment in UX at every stage of the project cycle and trace the impact of those investments.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]