BACKGROUND
The Central Energy Fund, CEF is involved in the search for appropriate energy solutions to meet the energy needs of South Africa, the Southern African Development Community and the sub-Saharan African region, including oil, gas, electrical power, solar energy, low-smoke fuels, biomass, wind and renewable energy sources. CEF also manages the operation and development of the oil and gas assets and operations of the South African government.
As a result of the information supplied on the CEF site the main function of the website would be to get more viewers to the site.
Since going live with the redesigned CEF site the results are as below :
- Page views have increased form 200 to 400. 50%
- Increased search engine optimization visibility.
- Amount of time spent on website has increased. 134.07%
- Amount of time spent on a page has in 6.19%
- Number of new visitors has increased by 127.94%
- More people are finding petrol price on CEF website.
THE CHALLENGE AT HAND
CEF’s brand evolved over the years and the organisation’s website that was five years old at the time, needed to be overhauled to align it with the new corporate identity (CI).
THE BWD APPROACH TO THE NEED
Apart from the standard face to face creative briefing session at inception of the project, BWD engaged CEF in every step of the development. Actively stimulating such a symbiosis throughout ensures that the client’s needs and preferences remain central to the creative process. To make sure that integration between the agency and the client was seamless, BWD’s Creative Director was hands-on involved and directly available for calls or meetings. The BWD team put their own predilections aside, took CEF’s considerations to heart and kept on reworking concepts until it was to CEF’s satisfaction.
OUTCOMES
The CEF revamped website was ready to go live to client satisfaction, on specification, on time and within budget.
‘BWD also completed creative work for another one of our subsidiaries, so I’ve worked with them on more than one occasion. There are a few things that impressed me about them. They do not try to force their own views on you, and they do not take criticism personally. They bought into our vision and kept on reworking concepts until we got there. Also, as one uses the website, you discover elements that you’d still like to change. To date, BWD has been flexible and responsive enough to make changes for us quickly- beyond the original scope of the project. CEF is committed to support young black-empowered entrepreneurial companies. BWD time and time again proved to be so much more than that as their work ethics are impeccable.’ – Dibuseng Mogoera, CEF Communications Officer who directly reports to CEF’s Head of Communications