My Experience as an Intern at BWD Advertising
My time as an intern at BWD Advertising has come to an end, after being an intern for almost two weeks. As I needed to complete my assignment from college, Boston Media House. Firstly, I would like to thank my boss, Bongani Gosa, for allowing me this opportunity, after being turned down by many advertising […]
The impact of Digital Marketing and Its Consumers
The days of physically going to the store to purchase a product, only to find out that the item is no longer available, are over! Consumers can now utilise social media, Google search, and e-commerce for, or to search for information regarding a specific brand. It is no doubt that the business sector is one […]
Understanding Video Marketing
Video advertising campaigns evolve with ad formats, and as social media platforms increasingly prioritize videos over other types of content, it’s becoming crucial to nail your video communication. The main purpose of placing video ads is related to the promotion and sale of goods and services of the organization, promotion of brand image, increasing its […]
Making Google Analytics Better Out Of The Box
Google Analytics is, no doubt, a fantastic product for finding out stats about your association’s audience. Out of the box, it can help you find out more about your audience, where they came from and their behaviour on your website. But there are some features worth enabling as soon as possible, ideally on a fresh […]
Efficient Content Creation: Step-by-Step Guide
Time is precious, we all know that! And each second of an entrepreneur’s life counts. To ensure that you are not wasting your time on social media, you have to use it wisely. Over the past few years, digitalization has changed the way a business performs. There is no denying that social media platforms like […]
Pinterest Marketing 101: Basics for Business in 2020
Many people recognize Pinterest as a cool photography database, but it’s much more than that. If you are a business owner, you should start to think about Pinterest marketing in your growth and social media strategy. It’s still less popular than Facebook and Instagram, so you can reach more users without paying a penny. […]
How Digital Marketing and Photography Connect
Hi guys. Today we’re looking at the relationship digital marketing has with photography in this modern era. Modern marketing is somewhat of a big kitchen. How well your images translate the nature of your business will determine if your clients stay or prefer the business nextdoor (that has better images). No one wants to be […]
Boost Post Engagement: BWD’s Proven Tips!
Let’s picture this. You had a meeting with a client in a beautiful hotel in the middle of Sandton city. Just after the meeting, you decide to take a picture of the city from a window. A beautiful aerial shot of the city. “Perfect for Instagram,” you say. You put your favourite preset on it […]
Comprehensive guide on selecting the right social platform
Figuring out the right social media platform for your business can lead your business to riches, or lead you down a long winding road that leaves you in the middle of nowhere. To put it simply: You need to get it right straight away. And there are ways that will help you work out which […]
Does Social Media Influence Buying Behaviour?
Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. […]