Concept & Execution
The goal was to represent the Practical designs brand in as clean and simple way as possible, whilst incorporating subtle animations to engage the viewer. The layout is dominated by an image slider, which gives a clear message of what the brand has to offer.
The eight item portfolio grids aids in reinforcing the message and reassuring the audience of the brand credibility. The inclusion of the four social media icons are strategically placed as a parting thought for the viewer, to reinforce the importance of consumer relations.