Hi, everyone. My question today is, are you maintaining your website? If not,
you really need to watch this video. The reason why website maintenance is
very important is that, when hackers try to hack into your website, its
easier for them to go into a website that is not updated and maintained. So, let’s
talk about the first thing or the first area of maintenance.
Updating your Website
So, the first area of maintenance is updating the plugins and the core WordPress
platform. Occasionally, you will get updates from WordPress which are pretty
much security updates. In most cases, it features, but security is the main
thing. So, if you don’t update your website, it means that the hackers are able to
get into your website and install the software. On the other hand, you also get
updates from the plugin developers of the plugins that you’re using. We have a
WordPress 4.4.1 update available, and then here, you can see we have all these
updates that are needed for the plugins. So, these are the updates I’m talking about.
Sometimes these updates may break the system because it’s not compatible with
the current WordPress version. So, here, for example, you can see that this
WooCommerce plugin, it says here, & Compatibility with WordPress 4.4.1:
100% So, this is very good. As I mentioned before, updating your WordPress
core system and upgrading your plugins is very, very important because this is
an open door for hackers to come into your website.
Now, let me give you an example of one of the clients that we used to work
with, who decided not to update her website, and here it is. So, when you go to
this URL, straightaway you can see, it says the site contains malware. The other
thing is, sometimes these hack attacks are so sophisticated that you don’t even
see it. The website could be running okay, but when someone accesses your
website through a mobile device, it then redirects to the hacker’s website for a
page where they are selling their own products.
Now, let’s talk about the second thing, which is brute force attacks. When you
have a weak password on your computer, it is very easy for hackers to come
into your website by guessing your password. So, here, we can see, we have an
attempted failed login using username admin. Now, this is true evidence that
your website is being targeted on a daily basis, sometimes even an hourly basis.
Let’s move on to the last thing, which is troubleshooting. Now, sometimes when
you update your website, you update the theme, your update WordPress, things
do break, as I mentioned earlier on. You could fall into a problem where, when
things break, you’re not sure where to go and fix your problem. So, you need to
have the ability to back up your website to make sure that when these things happen
you can always go back to your backup and make sure your website is back up and running.
Now, why is it important for small businesses to make sure that they have this
maintenance in place? Well, number one, obviously, if you’re running a
business, you want to make sure that you are up there on the internet 24/7, so
when people visit your website, it’s always up and running, it always gives a
good impression that you’re always online. Secondly, when people come to
your website and they see that your website is down, or it’s got malware
installed on it, or it’s redirecting you to unwanted websites, this can cause your
visitors to your website to distrust, you know, what you’re doing. So,
maintenance is very, very important.
Now, the question is, why would anyone want to hack your website? Of course,
you know, you’ve just built your website, you’re a small business, why are you
the target? As I mentioned before, these targets are done automatically, okay?
It’s unlikely that these hackers have seen your website and they’re coming
directly at you because of your business or who you are, although sometimes it
does happen. But these are ways these hackers can redirect traffic to their own
website and sell their products using your information on your website.
Secondly, they could want…they would want to come, maybe, into your website
to grab your database, especially if you’re running an e-commerce website, to
see if they can get information from your web…