Everyday we are constantly bombard with hundreds of marketing messages from the time we wake up to the time you arrive to work. We live in the information age and brands are constantly fighting for oxygen in our ever so cluttered communication platforms. ‘Shereen Johnson (SJ Insight – Marketing Expert) estimates that a person 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 or more exposures today, include ads, but also include every time you pass by a label in a grocery store, all the ads in your mailbox whether you see them or not, the label on everything you wear, the condiments in your fringe, the cars on the highway, etc. Illustrations provide an option to stand out and cut-through. Illustrations provide an option to stand out and cut through and engage any viewer visiting a site for the first time.
Visual images play a significant role in communications. Illustrations in particular can be used stylistically for impact in an editorial or technically to simplify an otherwise complex scenario. Illustrations draw your attention, capture a moment, teach a point, and entertain. It allows us to show cutaways of earth for example or show elements together that you couldn’t otherwise show in a photograph. Since the digital age illustration has unfortunately become somewhat of a lost art.
It’s always impressive when a website uses good illustration and animation. Some websites go above and beyond with beautiful illustrations to make their websites stand out from the rest. This is a list of some of our favorite illustrated and animated websites featured here.
Hour by hour people engage in messaging coming from many more sources. In the past we consumed information through radio, TV and whatever print magazine or newspaper took our fancy. Today our lives and attention are bombarded with information, tailored just for us ( http://accurate.ca/inbound-marketing-and-remarketing-strategies/ ). Getting our target audiences attention, and being memorable, is becoming more and more challenging.
Illustration and animation – nowadays it is a common and wide-spread combination. While five years ago websites with hand-drawn surroundings and doodles looked exclusive and offbeat, currently that won’t make much impression. In the era of cutting-edge HTML5-powered techniques, WebGL experiments and fully interactive experiences, static cartoon-inspired interfaces are no longer considered to be a jaw-dropping solution. Although they still have charm, they need a boost to stand this intense competition.
The ‘helping hand’ came from dynamic effects. Creative folk leverage small animation patterns, tiny effects, subtle motion, scroll activated animations and other dynamic means to recharge and revive details of composition as well as inject life into the idea. With our collection, we have tried to cover various spheres where this approach has been successfully adopted. We have included personal portfolios, promo pages, non-profit projects, storytelling websites, seasonal projects and others.
Here are some examples of the great websites that use of animated illustrations: