Siya: Over the past 10 years, many companies didn’t see the need to have a website. The technology has advanced that now companies see the need to have websites. A website tells your clients what your business is all about. The website also helps to bring new clients. There is an English proverb that says, “A picture is worth a thousand words”. The importance of having a website is evident. Our entrepreneur for today started the business building websites in 2006. He saw a gap in the market and he decided to start this type of a business. Let me go and have a chat with him about his business.
Each week, the entrepreneur will be given three tasks by their mentor, which they need to complete in a day in order to take their businesses forward. They will be expected to give the mentor a feedback on how they perform their tasks. Each entrepreneur will also have an opportunity to pitch for an investment of 10,000 Rand for making moves into their business based on the strength of the pitch and financial management of the entrepreneur. The judges will use their discretion to decide how much they want to invest into the business. They can invest any amount between R0, 00 to R10, 000.
Bongani [inaudible 00:01:56] company in 2006 after he was fired from his first job as a web designer.
Bongani: I am the founder of Breeze Website Designers. I grew up in Majematsho in Mafikeng. I had a normal childhood. I attended my primary and higher primary school at Monthsiwa. When I got to high school, my parents sent me to boarding school for three years. After high school, I went to UJ, formally known as Wits Tech.
Vusi: I met with Bongani at school, Bongani was my [inaudible 00:02:43] at Wits Tech. When I was in second year, he was doing his third year. He helped me out with a project, so ever since then, I’ve known him. I lived with him and we also worked together in the same office.
Thuso: I always like to say that he’s a special person in a sense that he’s got his own way of doing things and sometimes we find him funny, his way of doing things and sometimes they kind of make sense. He started selling cow dung around his neighbourhood in the rural village of Majematsho and I think that’s basically where his humble beginning started.
Bongani: I sold cow dung because I wanted to have money for the December holidays. People wanted something to make their grass greener. My strongest quality is that I am a good organiser.
Thuso: He’s not gonna do things [inaudible 00:04:16]. Like we get to a place, the booze is too expensive, there’s no way he’s gonna sit there and spend 20 bucks and pretend like he enjoys it.
Bongani: My weakest quality is mainly, to be honest with you, that I can’t say no to people.
Vusi: Because of the temper of character, he can’t say no. And generally, I think he likes having people around him.
Thuso: I would say he’s a bit untidy but I think you kinda get to live with it. From the high school days all the way to the [inaudible 00:04:54] days. You know, the guy has a different version of keeping a place tidy. He’s had his own version of doing that.
Vusi: I like that Bongani is a hard worker. He doesn’t give up when things get tough.
Siya: Explain what do you mean by web designing?
Bongani: We help companies to have online presence. Meaning we market them on the Internet. Clients are attracted by what they see out there about any business. Through a website, a business can get clients from overseas.
Siya: Sounds like you know what you are talking about. What made you get into this business?
Bongani: To be honest, this is something I have always wanted to do. This is my third attempt in business. The first business failed because of cash flow problems. The second time around, my car got repossessed. After every attempt, I would go back and find a job. I have an IT Diploma so it was easy to get a job.
Siya: Where did you get the capital to start your business?
Bongani: I didn’t need much money to start my business. I used my savings to start the business. My savings would last me for three months.
Siya: How many employees do you have and what are their roles if you have any and how long are they here for?
Bongani: I have three employees. The first one is Edward. Edward is a Web Designer and also a Graphic Designer. I have worked with him for a while now. The second employee is Chezelle. She is Graphic Designer. The third employee is Sibusiso, who deals with accounts.
Chezelle: I enjoy working for Bongani. As a person, I can see he’s very outgoing and exciting and he’s not afraid to take any chances and he goes out and does what he wants to do. He’s really an outgoing person.
Eddie: Working for Bongani has been good. I’ve learned a lot from him. I don’t think you can tell much between him as a person and him as an employer because he is the same guy.
Siya: According to our research, you do a good job, yet you don’t have many clients. How does that affect your business?
Bongani: It has a negative impact on the business. Most of the time, we work on projects. We don’t have retainer clients. Retainer clients pay every month for the job we do. We usually create a website and also an internet marketing strategy. We usually work for them for about six months to a year. We have short term clientele so I am pressured to find more business to sustain BWD.
Siya: What are you expecting and what’s the biggest outcome that you have as well? Out of your journey with Making Move, what do you want to achieve?
Bongani: My biggest goal is that I want my clients to know the importance of having a website. When they know the importance, they will then see why I provide the service. They won’t want a website if they don’t know the importance of it. I hope Making Moves will help potential clients understand the importance of a website. I want them to know how internet marketing works and that a website is not expensive. A website is a cheaper form of market compared to other media ways of marketing. With the website, they can measure their outcomes.
Tumi: I have read your financial. I see you buy from certain shops. I don’t know why are you buying burgers with the company’s money.
Siya: Your mentor is here to have a look at how you operate your business. According to our research, you guys are doing a great job. That mentor is coming here to give you the critical eye. Your mentor will look at your business and tell you where you’re doing right and wrong.
Tumi: I’m Tumi Frazier, an international speaker, author, and life coach. I’m a health fanatic as well. I love sports extremely. I am very humble I think and what you see is what you get and I am a conduit for empowerment. I love empowering people. I am straightforward. I’ll go for whatever I believe in in life. I really believe in excellence. Anything I do, I really do it 110% or I don’t do it at all. I believe that people have the potential in them, they just need to be directed somehow. As a life coach, I’m more of a sounding board. I really don’t tell people what to do, because I believe you already know. People, a lot of time, will tell you, “I was thinking I could do this or that.” All I do is really channel you to making the best decisions ever so that you understand that whatever decision you make has both rewards and consequences.
I’ve been in this business for probably over 15 years however I’ve had to re-brand myself and take Tumi, as a speaker and author, outside the business. That, in itself, has happened over the past seven years. Mentorship is critical. Actually, extremely, extremely important. A lot of businesses, especially young entrepreneurs, fail not because they don’t have great ideas or great energy or enthusiasm. It’s because they lack guidance. Having somebody you look up to, you know, that you can always bounce things off is very, very critical. Sometimes you feel like you’re losing hope, you know. That’s the kind of person who will say, “Hey, I’ve been there and this is how I came through that.” And you can also learn from their own mistakes, that way you don’t reinvent the wheel.
Siya: Here is your mentor. Her name is Tumi. This is our young entrepreneur for today. His name is Bongani. He’s in the web designing business. He’s passionate about what he does and he’s also got this never say die attitude about him. I mean, he’ll tell you about all these trials and tribulations in his business. [inaudible 00:12:24]
Tumi: Will do. We’ll see you later. How are you?
Bongani: I am well, thanks.
Tumi: This is where everybody is.
Bongani: Yeah, this is where everybody is. That’s Chezelle. She’s a Graphics Designer. That’s Eddie. Eddie’s a Website Designer and Graphics Designer as well.
Tumi: Wonderful. So you guys are you enjoying what you’re doing here?
Tumi: Wonderful. So you wanna show me the kind of work you do, anything that you’ve done recently for the client, any project you’re working on?
Bongani: Yes, I show you quite a number of things. Eddie, maybe if you can just open up the latest [inaudible 00:13:11] that you’ve worked on quickly. This is the latest project that we’re working on. We’re actually presenting this in about an hour. It’s called the Hustlas Theatre. What they asked us to do was to create a brand around street performers. The ladies said what they want is that they want to create some form of like a festival for street performers. So they want a concept and a brand [inaudible 00:13:31] so this is what we came up.
Tumi: And Hustlas that’s what they call themselves. That’s the brand.
Bongani: Yeah, that’s the name of the brand, Hustlas Theatre. That’s the rationale around the logo.
Tumi: Did you designed the logo?
Bongani: Eddie designed the logo.
Bongani: My first impression of the mentor, was pretty much that she was quite knowledgeable. As a mentor and a person who has been in business, she will give me good advice.
This is our photography studio which also doubles as a boardroom.
Bongani: So if the client would need some pictures for their website or maybe for their posters or pretty much anything, then we just take pictures.
Tumi: You do photography as a single service, other than just web design, as part of the web design?
Bongani: Yes, we also do photography services.
Tumi: Okay, interesting.
Bongani: We mainly [inaudible 00:14:35] for our photography services.
Tumi: That looks really nice. Okay, so should we go back and go sit down so that we can have our chat and figure out what it is that you need and how we can help?
Bongani: Yes, we can do that.
When did you start your business? Just give me a bit of history in terms of where you started and what really led you to…really going into an entrepreneurial kind of venture.
Bongani: I started the business in 2006.
Tumi: The same one?
Bongani: The same one.
Bongani: It gave me problems.
Tumi: What were the problems?
Bongani: The problem was that it wasn’t covering my daily expenses. I stopped the business and went to look for a job. I tried again back in 2009 I think…between 2009 and 2008 with no success.
Tumi: It gave you problems again, how come? Did you do anything different from the time you started in 2006 and again in 2009?
Bongani: I looked at my mistakes from the first time, then tried to fix them the second time around. My first mistake when I started was targeting clients that knew very little about websites. [inaudible 00:16:10]
Tumi: Totally different type of client, okay.
Bongani: Right now, I am on my third year with this business.
Tumi: What was causing you to have problems in 2009?
Bongani: My problem was the cash flow, I would say that was my main problem. It caused me so much problems that my car got repossessed.
Tumi: Part of the game, that’s what entrepreneurship is about. I mean, we all go through some of those experiences from time to time.
Bongani feels cash flow is his main problem. As we spoke, I saw that cash flow is not his main problem. His main problem is that he does not market his business. Even if I can give him lots of money, he will fail because he doesn’t market his business. Maximize [inaudible 00:17:12] these other things and give him the other business, then that money is going to be used up and that will be it.
So you design and host the website? Do you leave it to someone else to host the website?
Bongani: We host most of the websites. We make most of our money from maintaining our client’s websites.
Tumi: Web development.
Bongani: We make most of our money from maintaining our client’s websites.
Tumi: Do you optimise?
Bongani: Yes, we do.
Tumi: So how does a project come to an end if you optimise? [inaudible 00:17:45] if you’re going to optimise thereafter because then that becomes a consistent…
Bongani: To be honest, the issues that…I am the only person who can do Search Engine Optimisation. I can’t sell that service because if I do, I would have to do the work myself. I am currently training Chezelle to do that job.
Tumi: Is she ready to that? [inaudible 00:18:15] to take on the optimisation part?
Bongani: Yes, she is ready.
Tumi: In this case, particular case, the entrepreneur is the one who needs to sort himself out. He has great ideas and offers great services. I mean, they’re doing great work. All he needs to do is to be proactive. He mustn’t wait for business to come to him.
You have a studio and great services. You need to go and market your business. So there’s so much, in terms of the procure of services, that you can actually go out and market and capitalize [inaudible 00:18:42]. You have these other services. You are only focusing on web development, that is giving you problems. So we need to correct that.
Bongani: She picked up that I am not proactive in sourcing clients.
Tumi: He needs to go and tell people about his services. And that’s it.
Do you have a company profile? Because what I have here is your biography.
Bongani: I have a biography and a company profile.
Tumi: How does your profile look like? Do you have around here? When you go see a client, what do you show them?
Bongani: I give them the business profile.
Tumi: Where is it?
Bongani: It’s in my computer.
Tumi: You don’t have it on a hard copy?
Bongani: We can’t keep up with printing because we do new projects every week. For example, the Hustlas Theatre, we going to put it the company profile.
Tumi: This biography needs me to sit and read and busy people don’t have time for that. So I need to just be captured. You are a creative individual, show me creativity. That’s what I want to look at.
I have studied your financials. I see you buy from certain shops. I don’t know why are you buying burgers with the company’s money. It’s important because once I’m helping you to generate more funds, I have to have the confidence [inaudible 00:20:32] manage them. If you can’t manage that, then we are wasting time.
Bongani: The reason for that is I only pay my employees. I don’t play myself.
Tumi: For proper financial management, even if you don’t…call it salary for the purpose of this…When an auditor looks at your books, he will want to know where is the money going. Rather than assign it to something, [inaudible 00:21:40] or whatever. When you go and buy a burger, you won’t be using the company’s money. When you go buy car tyres, you won’t use company’s money. So that’s proper financial management.
Young entrepreneurs believe if they use company’s money, it’s okay. You can’t sit and wait for business to come to you. Even if you sell fatcakes, you must tell people so that we know.
Let’s just get a procure of services [inaudible 00:22:00]. That way when I give you tasks, we know how does everything work together.
Bongani: We do websites which is straight forward. A website is usually a content management system website which makes it easier for client update. We also do graphic design which is broad on its own. Graphic design includes brochures, annual reports, and many more.
Tumi: I see you have a brand, I think. You didn’t tell me about all this from the beginning. In fact, you don’t even have this in our thing. You know that? This branding, you don’t have more information…You didn’t put this in on the information you sent to us. How come? You don’t consider it to be a service? Because this is stunning. I mean, all organisations do this on a yearly basis.
Bongani: Yeah. We also brand mouse pads.
Tumi: And how do you market them? Who do you sell them to?
Bongani: We pretty much wait for clients to ask us.
Tumi: How do you wait for a client to ask you?
Bongani: Well, what I simply do is I print maybe 30 and hen every time I see a client, I give them one.
Tumi: Bongani, how do you develop something and you call it a service and then wait for your client to ask you? How would the client know you do such things? That doesn’t make sense at all.
You can’t sit and wait for business to come to you. Even if you sell fatcakes, you must tell people so that we know.
Let’s get down to business. Your first task, I need you to go look at the current clients, existing business and clients because I need you to go source repeat business. I need you to go sell optimisation, go sell branding, go sell social media management.
His first task is to go and she his existing clients and sell his other services to them.
Secondly, I need you to go to some of the Government agencies that deal with entrepreneurs. I want you to get onto their database so that they can use your services when they design something. Speak to the people who handle marketing because they deal with web developers. Also, sell your procure of services and get on their database.
I know that some of the Government entities, they deal in entrepreneurs. They always sponsor for free websites, marketing branding, etc. This is what they do all the time. He needs to put himself on their database so that they can call him when there is a job.
Thirdly, you have an excellent team. I want you guys to put your heads together, come up with something that’s ‘wow’. When you go and present you must take it with you. You must come up with something that you will leave with your client. I’m sure that you can come up with that in a few hours.
I want to see something that’s [inaudible 00:25:24], that says they’re inspiring, that says they are creative. You know, that’s what creatives are. You want to see what they’re capable of.
Bongani: I don’t think it will be a problem. This is what we do every day. We have a business profile just that it’s not printed. It won’t be a problem to register with NYDA or SEDA. I’ll download the forms from the Internet. I will have to call clients I have worked with to get repeat business.
Tumi: It’s been good. Goodbye.
Bongani: Go well.
Siya: Tomorrow, you have to do all your tasks. Today, your mentor gave you tasks to do. Tomorrow, we have to see you doing your tasks. We need to see you putting a plan and everything into action. I will catch up with you in the morning before you go do your tasks. We will be monitoring on how will you do when performing your tasks. So, how do you feel about tomorrow?
Bongani: Super excited.
Siya: I’ll see you tomorrow morning.
You are still watching Making Moves on SABC 1 Mzansi fo Sho. Today, our entrepreneur has to do his tasks. Don’t forget that he is on web design business. Yesterday, his mentor gave him tasks that he has to do and complete by the end of the day. I am going to have a chat with him and find what he has prepared for today. Will he be able to finish them all today? Remember, he has until the end of the day to finish all his tasks. He has no choice but to finish them today. Let me go and have a chat with him and hear what he has planned.
Good morning. How are you?
Bongani: I am well, thanks.
Siya: Today, you to do the tasks that your mentor has given you to do. How have you planned going about your tasks?
Bongani: First, I will sort out my profile. I will go to Jetline and collect my profile. I have already submitted the artwork. My mentor suggested I call up clients for new business. I thought outside the box and I am going to approach a cement company. Pretty much the biggest if not the second biggest cement company in all [inaudible 00:28:10]. I will try and close a deal that I have been busy with. I have a client corporate gift for the cement company.
Siya: Nice, you are going to show them what are you made of.
Bongani: My mentor said I must put myself on government database. I am going to register at SEDA in Braamfontein. I have the documents with me.
Siya: It seems like you’ve got everything and all your ducks in a row. You feel confident today?
Bongani: Super confident.
Siya: That you’ll do everything in time?
Bongani: Without a doubt.
Siya: All right. I see you are ready to go.
Bongani: I am on my way.
Siya: Time waits for no man. You only have today to finish all your tasks. I will catch up with you after you have completed your tasks.
Bongani: I decided to take this opportunity to close this deal that I’ve been chasing for a while. I am at the print shop to collect my company profile. As task one, my mentor said I should have a printed business profile. When I go meet clients, they will be able to see what our company does. I am going to meet Craig and see what the printing looks like. My mentor said it must be eye-catching.
Craig: Bongani, how are you doing, man?
Bongani: Good, and yourself?
Craig: Good, thanks.
Bongani: I’m here for my business profile.
Craig: We printed one and it looks good, right?
Bongani: Okay. Did I explain to you that I printed this was because I’m doing a profile on Making Moves and my mentor asked that I have a profile that’s ‘wow’. It has a ‘wow’ effect. Do you think this is ‘wow’ enough?
Craig: It will do the job but next time, you might want to consider this one.
Bongani: Okay, what’s good about this one?
Craig: Well, it’s bound much better and it looks a bit more professional.
Bongani: Okay. I like it. How long does it take to print this one?
Craig: It’s about five days.
Bongani: Five working days. Okay. All right. Thanks, Craig! Bye.
I’ve just completed my first task, which was to have a printed copy of our business profile. My friend, Craig managed to print it quite well but he said that this is not necessarily the best option that he could give me but from what I see, I like it. He said the best option that I can get, it takes about five working days to print. This should be good enough to take to my second task which is to go to the largest cement manufacturer in SA.
I’m here outside the office of one of the biggest cement suppliers in SA. My task was to pretty much upsell to an existing client but I decided to take this opportunity to rather close this deal that I’ve been chasing for a while. Let’s see how it goes.
I’ve just came out a meeting with a cement manufacturer and I can say it went well. I started the meeting by giving the client the gift that I had for, which was a BWD, which is a Breeze Website Designers branded notebook. They liked it. We discussed their requirements and then I pretty much sort of gave recommendations of how I can help them achieve their objectives. They sounded pretty much happy with it but since this is a big organisation, they pretty much still need to talk to other management people and they should take a decision in the next two weeks and I should hear from them within then. Otherwise, from here, I’m going to attend to my third task, which is going to SEDA to drop off the database registration forms.
I’m here in Braamfontein to do my third task. My third task is pretty much database registration. Database registration simply means registering on an organisation’s supplier database. I’m here to register at SEDA. So this will pretty much give me an opportunity to be sent a request for code. Whenever they need my particular services. I’m going to go in and see how it goes.
I’ve just submitted my forms. The reception lady checked them. She said that all was good. She explained to me that SEDA does not issue vendor numbers but from what she gathered, I should be listed on the database probably next week and I should expect to be sent requests for [inaudible 00:34:00] within two weeks.
Siya: How do you feel that you have completed all your tasks today?
Bongani: Honestly, I’m a bit tired but I’m glad and relieved that I have done what was expected of me.
Siya: Tomorrow, you have to pitch for our three judges. There is R10, 000 to be invested in your business. Everything is dependent on your pitch. The judges will use their own discretion to say how much will you get. R0, 00, R10,000, it’s all up to you. Good luck. It’s raining now. I’ll see you tomorrow.
Bongani: Thanks, Siya.
Dr. Jack Ledwaba: Are you taking me seriously?
Bongani: I am.
Dr. Jack Ledwaba: I’m not joking.
Bongani: How are you?
Siya: I am well, thanks. How did the preparation go? Are you ready for your pitch?
Bongani: My preparations went well. I am ready to pitch.
Siya: Are you well-prepared for everything?
Bongani: I am well-prepared, nothing will go wrong.
Siya: Our judges are waiting for you inside and remember, you have four minutes.
Bongani: Thank you.
Siya: Go do what you do best.
Bongani: Good day, judges.
Phuthanang Segoati: How are you?
Bongani: Good, and yourselves?
Tumi: I’m good, thank you.
Phuthanang Segoati: Welcome to your pitch. You’ve got four minutes to pitch and convince us as judges why we should invest in your company.
Bongani: Okay. My pitch is quite simple. What happened is that on Monday, I hired a [inaudible 00:36:00]. The guy’s fresh out of school so what I’ve realized is I only asked for his portfolio today. So the guy is very talented, very good. He’s much better than everyone at the office. What I need is basically another computer for him, which is an iMac. An iMac costs around R23, 900 so you can invest the 10 and I can raise the R14, 000. I also brought his portfolio just to show the kind of work that he does. He can pretty much do work on the computer, he can do work with the pencil, he’s pretty much an artist. If I lose him, I’ll be losing an asset for my business. I’ll pretty much be doing myself a disservice and my company a disservice. The 10k will be used to make sure that he has a computer.
Phuthanang Segoati: So having this guy in your company as part of a team, how is it going to grow your company?
Bongani: It’s…what I can say is that he’ll pretty much generate the invested amount within the first two months. He’ll probably triple it within three months. They guy’s super talented.
Phuthanang Segoati: Does he bring clients with?
Bongani: No, no, no. He’s fresh out of school. He needs someone like me to make sure…
Phuthanang Segoati: But how’s he going to do that? I know he’s talented but you need the clients for him to be able to do the work.
Bongani: I’m the one that brings the clients in. He’s the one that does the work. He’s a money-making machine in waiting. He just needs me to point him in the right direction and he generates that.
Tumi: So you have a need for this kind of service in your business.
Tumi: That’s pretty much what we’re asking.
Bongani: Yes. Like I said, he’s efficient. He’s quick. He knows what he’s doing. He’s extremely talented.
Phuthanang Segoati: I looked through your bank statements that you sent to us. I note that you’re using a business account for personal reasons also. I know the bank that you’re using. They’re going to give you also a debit card which is tempting that you could use it at an ATM machine. You could go to the pizza shop. Like one of the items there is pizza and another one is a retail food shop. So what I want to know is how do you…why are you doing that?
Bongani: I have explained that to Tumi that the issue was mainly because I don’t draw a salary from the company. So what I do is I do what they call [inaudible 00:38:46] basically but she advised me that…
Phuthanang Segoati: But you must draw a salary, whether it’s R5,000, R2,000.
Bongani: Yes, this is definitely what I’m going to start doing. It’s that advice that I took into consideration from my mentor.
Dr. Jack Ledwaba: In the context of you and you building a career for this guy, how are you going to keep hold of him?
Bongani: To be honest with you, at the moment…because the company’s still fairly…it’s a young company, we’ve got a number of things that we’re doing. I can pretty much say I can keep him by making him do interesting things, so he won’t be bored. If maybe he gets bored with illustrations, we have a photography studio. If he gets bored with that, he can do websites. So there’s different things that he can pretty much do so I’ll make sure that he’s always doing interesting work. That’s how I can keep him.
Dr. Jack Ledwaba: How are you going to maximize on his potential?
Bongani: To be honest with you, like I said, I only hired the guy on Monday. I only saw the type of good work that he can do, on Monday. Yesterday, I was [inaudible 00:39:52] so I did not have a lot of time to sort of think. I’m sorry. Today I was [inaudible 00:39:58]. Yesterday I was studying so I haven’t had time to…
Dr. Jack Ledwaba: What you’re giving me is a lot of excuses. I’m asking you to think on your feet, as a business person, as a leader, as an entrepreneur. How are you going to maximize on him?
Bongani: I’m going to get bigger clients basically.
Phuthanang Segoati: So you don’t have a plan. So you’re thinking about a plan as you’re standing there.
Bongani: Not that I don’t have a plan. I’m definitely going to get bigger clients with this guy, without a doubt.
Tumi: As good as he is, somebody else is going to notice that, somebody that can even give him more than you would. And of course, when people know they’re good, the market is all going to come chasing after them. So if you then invest in this machine that you want to buy and six months, three months later, some big organisation or even the very same client you’re going to be exposing him to who’s larger, has more resources, would then poach him, then what?
Bongani: I think a competition for resources is [inaudible 00:40:59] to the situation. I can’t really stop myself from moving forward because I’m afraid that my resources are going to get poached. It happens all the time. It is the reality of the business. We’re still a fairly small company but the difference between us and bigger agencies is that the staff has the ability to do pretty much anything they want. Initially I was hiring him for two weeks but then I decided, “No, let’s make it a month.” Then after a day, I decided, “No, this guy I want to keep.”
Dr. Jack Ledwaba: [inaudible 00:41:35] and we’ll call you back shortly.
Bongani: All right.
Phuthanang Segoati: I don’t think that he planned for the speech and just took things for granted.
Dr. Jack Ledwaba: I really feel bad. If you’re going to come and have four minutes to come and invest for money, use the four minutes. I think at the same time, what he’s thinking about is, “This is going to change the world.” No, it’s not. It’s what you have in your mind.
Tumi: Yeah, I think he didn’t think it through. Having somebody like that is more often intellectual capital that you’re going to use to generate more business, more funds. And in essence, the reason I was asking because there’s somebody else is in the office and they do have very good machines, you know that the other designers are using.
Dr. Jack Ledwaba: Adequate machines.
Tumi: Oh yeah, very adequate. Of course, he can add on when he needs more specifics later on but…rightfully so, he doesn’t really have funds to pay him.
Phuthanang Segoati: In terms of his financials, he mixes business and personal expenses which is not good for a business, especially if you’re coming to us for money from people we look at.
Tumi: Because it says you can’t manage what you have already.
Phuthanang Segoati: You can’t manage what you have.
Tumi: Okay, let’s call him in and let’s see how the other tasks went.
Hey, Bongani. Welcome back. How are you feeling?
Bongani: A bit anxious.
Tumi: After that whole gruesome drilling. Yeah, you’ve got to be prepared at all times, right?
Bongani: Without a doubt.
Tumi: Now, the three tasks that I gave you the last time we were together, how did that go?
Bongani: Task number one was that to make sure that we have a printed portfolio. That was done on the day. Task number two was to upsell to a client, an existing client but I took it a bit further to try to close a big cement company. The last one was to register on a supply database. I registered at SEDA. They said they don’t issue supplier numbers but they just put you on the database. As soon as the need arises for your services, then they will call you.
Tumi: So you’ve achieved all your…
Bongani: A hundred percent.
Dr. Jack Ledwaba: Your pitch did not give me context of the big picture. You did not use your whole time allocated. You pitched for hardware. This has no potential unless there’s thinking and application of that thinking in line with a game plan. I was very, very disappointed with the fact that with such great work and the fact that you’ve got the skill set to be able to identify opportunities and people, in people, you then have to go to the next step which is to say, “How am I gonna use this for my greater good?” You have to be selfish. “How am I gonna keep this to make me grow?” His job is help to make you rich, don’t be ashamed of it. Are you taking me seriously?
Bongani: I am.
Dr. Jack Ledwaba: I’m not joking.
Bongani: No, I totally agree to what you say.
Dr. Jack Ledwaba: I feel that the need here is for us to educate you as much as we can on this program on having foresight, thinking forward, thinking big, and knowing what’s important.
Phuthanang Segoati: Based on your pitch today, because that’s what the investment was for, the judges were not convinced that they should give you the money because you didn’t convince them properly, in terms of how effective are you going to use the money for. But all the best. You’ve got potential. Take all the advice and make use of it and you will succeed. Thank you.
Tumi: All the best.
Bongani: Okay, thank you.
Tumi: Thank you for coming.
Dr. Jack Ledwaba: Thank you.
Bongani: Thank you.
Siya: How are you?
Bongani: I am well, thanks.
Siya: I see you smiling, it means it all went well.
Bongani: It was bad.
Siya: What do you mean it was bad?
Bongani: I didn’t get the money but they showed me my mistakes that I have to work on. The advice I got is more valuable than the money I came here for.
Siya: They gave you nothing?
Siya: What kind of mistakes did they identify in your business?
Bongani: They didn’t like how I manage the business. I couldn’t convince them where the company is headed, hence they didn’t invest anything. They said they can’t invest in a business that doesn’t know where it’s going.
Siya: All the best. Remember that the feedback will help you grow your business. Good luck going forward. I’ll see you later.
Bongani: Thanks, Siya.
Siya: Our judges gave him reasons why they didn’t invest money in his business. They also gave him constructive criticism on why they couldn’t invest. They told him what he needs to improve. The judges didn’t want to invest in a company they feel doesn’t have proper direction. Continue watching Making Moves on SABC 1 Mzansi fo Sho. Money is not that important when you come to the show. The journey you get to travel is of great importance. Continue watching Making Moves on SABC 1 Mzansi fo Sho. We bring you entrepreneurs who are making moves with their businesses. Goodbye. I will see you next week.
Bongani: [inaudible 00:47:49]. Breeze Website Designs will definitely be making moves, without a doubt. As much as [inaudible 00:47:59] but within two weeks from now, I am definitely going to buy the computer because I am keeping the talented guy on board. So the advice that they gave me will definitely be helping me make moves.