Meet Lesedi – A black-belted graphic design ninja at Breeze Website Designers in Johannesburg, South Africa. In this video he explains the ins-and-outs of of being a design guru, as well as how he creates stunning visuals that not only wow the client, but also adds value to the projects he partakes in.
Fun facts about Lesedi:
– A serious football fiend.
– Loves cold milo and nuking his cheese sandwiches.
– Intrigued by the hustle and bustle of city life.
Lesedi, Male Subject:
Oh, Hi! My name’s Lesedi and i’m a graphic designer and overall creative at breeze website designers.
Well, I’m sure you’ve been wondering how do we go about creating all those amazing brand identities and logos. Our creative process is very simple.
Step one: The brief. Well, it all begins with you, the client. The brief gives us an understanding of everything the client wants, their goals their style and their ultimate objectives.
Step two: Research. As with all things, a little planning goes a long way. That’s why we at Breeze Website Designers go to great lengths during the research phase. Researching gives us insights into the clients business, their industry, their competitors and their target market.
Step three: Concept generation. Now we get to the fun part. Concept generation is the stage where creativity and inspration come together to create amazing concepts. We use traditional and digital media to exeecute concepts which are not only visually engaging, but communicate your brands objectives.
Step four: Feedback. this is the stage where we work very closely with the client. Don’t like this here? Want to move this here? No problem. Feedback allows us to refine the logo to its final stage.
Step five. The presentation. This is where we reach the end of our awesome journey through the creative process. The final presentation is the stage where after all those hours of coffee and googling, the client can finally be wowed by their amazing corporate identity.
Everyone knows that great design is a partnership between the client and the designer. So, if you’re in need of a brand spanking new corporate identity – give us a call. So that we can get together to think, create and inspire