It is has been said that content is king since it’s one of the driving factors of SEO and marketing, but once you have created brilliant content just like creating a new revolutionary product how do you do you publicize it or get people to use it? This is where content distribution channels come into play. Let’s` look at the different content distribution channels you can consider.
The first platform that you have to distribute content is your own website. This is usually the first place you want to distribute and have the content live there since this is the place you what people to come to find out more about your company and it’s product or service offering.
With the invention of social media, it has changed how we relate at a personal level and how we relate to companies and their brands. Since a substantial number of people spend their time on different social platforms they are a good place to disseminate content. Let’s look at some platforms to consider:
Facebook has as many as 14 million users in South Africa and they have 2.01 billion monthly active users worldwide, this just to highlight the sheer reach that Facebook has. With this big number of people that interact with Facebook, you can be able to reach a segment of that market. As the saying goes how do you eat an elephant by eating it one piece at a time.
One tactic that you can consider is targeting different group with Facebook like Brown sense which gives different people the opportunity to advertise their product, service, or content. This a good platform to share your content with the more interested group of people.
Before the invention of Twitter people used platforms like Hello Peter to raise concerns that they have with a particular brand, product or service provider. But now with more companies being found on Twitter when people have concerns they are quick to go to the companies profile and complain there, which causes some companies to be a bit skeptical about using Twitter but nonetheless Twitter is a good platform to drive engagement with your content so people can be able to engage with you about your content and the company.
A good way to get engagement is to generate good content on a regular basis on one tip to considers is:
Linkedin is that social media platform that focuses on professionals and what they do. It seems to be a platform that most people associate with getting jobs and engaging with their networks and building there network, but it can be more than just that since It’s a good platform to educate your prospects about your product or service.
This is one platform that is associated with being flashing since the bulk of the content is pictures of people. This is the one platform that is underutilized by most companies Since a lot of people go to Instagram to see the latest fashion and lifestyle of the influencers. Instagram can be used to drive traffic to your content by using captivating images that draw in and intrigue the user enough for them to click and find out more about your brand and company.
A tip to consider from wishpond:
Google plus is another good platform to spread content, it is not as popular as the other social media platform that’s why Google does not classify it as a social media platform, but a good place for people and companies to share content not only to the people they know to the public within Google plus.
Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. Content is generally created to solve a problem thus Quora is a good platform to distribute content to people who have a question that your content is answering.
Medium is a good platform used the by writers to publish content and it’s currently used by over 20 million every month.
According to Twitter founders Evan Williams and Biz Stone, it’s “a new publishing platform where both paid and unpaid writers can post pieces on any subject and of any length.” It’s UX is clean and simple, while the curation of content offered to each user employs complex AI algorithms to select the best articles according to the people’s interests. It give you the platform to distribute your content and get engagement from the different communities within Medium.
Tumblr is one of the famous blogging platforms, but it is more than just a blogging platform since you have a profile that you can use to share content and engage with other users.
Triberr connects brands with influencers, influencers have a very good reach to people on social media since people can relate to them as people and the things they do. Triberr helps you to connect with influencers in your industry and be organize influencer marketing in more structured.
Growbots helps you create lists with dozens of e-mails of relevant influencers and professionals and automatize your pitches to them. You can have your content sent to dozens of influencers in basically no-time!
only for its features related to the distribution of content through different media channels, but also for helping you collaborate and manage content at scale multiple teams, projects, and content types,
A platform that enables users to schedule when they want to release content, which helps to create a regular pattern when people can expect to receive content from. This usually helps to create a following.
Zest a new-tab feed of content suggested by marketers for marketers. It a good tool for content distribution which helps to boost views to your content from targeted audiences.
The community platform helps people finding the top internet trends every day. Not only for general topics, as Twitter top trends, but also to specific niches, like your industry. Find the community that best fits your target audience, participates in the forums and share your content
Video and pictures are the more consumed content where on social media or search engines, people are more engage by videos when they don’t what to read through the content.
Links from other websites
Guest writing is a good way to expose your content to a new audience beyond the ones you have generated. It positions you are a thought leader and subject matter expect to the people exposed to your material. No company exists as an island, it helps to find companies that you can find synergies with where you can expose them to your market and they can expose you to theirs this is where link building comes in.
Using search engine optimization will help your website content to rank organically but this is usually a more long-term plan which positions the company and it’s content a particular way. When SEO had just started the focus was on stuffing your content with keywords such that the focus was on search engines rather than the use, but this day the focus is more on the content that best answers the searcher’s intention.
One of the best ways to publicize your content is by creating content that answers that searcher’s intent which intern may cause search engines to use your content to answer searchers questions.i.e BWD created a blog about the 20 most important feature of an e-Commerce website to answer user’s questions about e-commerce features and this has helped them to rank higher for website services.
Search Engine Optimization helps your brand and content to rank higher on the search engine, but as I have highlighted that it’s more long-term so how do you get your content recognized when you are still in the starting stages. A good platform to use is paid adverts like Google Adwords which enable you to get more people to engage with your brand and content.
Email Marketing and Newsletters
Since we are inundated with a lot of unsolicited marketing material, we tend to delete the emails without reading them. Newsletters are usually good since people you usually give people the platform to subscribe to your newsletter by giving the same value rather than just product or service selling.
News and industry related websites
Another form of paid adverting to consider is adverting on the news, entertainment, an industry related news website. This kind of adverting content is similar to adverting on a newspaper is your content is on a banner that may be intrusive that client it may create an unintended effect, thus we need to be arear of where we are placing content and how are we placing it
There are a variety of ways to spread content, so we should not just generate content that will live on our website without going anywhere else. These are just some of the ways that you can use to spread your content but it all starts with a plan as the saying goes if you fail to plan then you plan to fail, thus you need a plan on how you will be use this platform to get the best level of exposure. Marketing is not a one size fits all but using the platform that is the best fit for your organization or you can get an expert to help you in this process.