Thought Leadership

Growth Marketing In simple terms, growth marketing is “the process of testing marketing strategies aligned with KPIs and measure the performance of it.” More so than traditional marketing, growth marketing focuses on maximizing the lifetime value of a customer, while minimizing the cost and time it takes...

[embed]https://www.youtube.com/watch?v=OM8Wg7kDBqw[/embed] Allon: This is The Big Small Business Show, and this is our expert slot. And today in the studio with us, we have Bongani Gosa. He is the founder and CEO of BWD Advertising. And we're going to be talking about making your own corporate...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] A brand is a unique name associated with an image for a product or service that appeals within the consumers' mind. Briefly, it is a visual and verbal advantage to depict the centre of your business. It is...