A digital marketing strategy should be purposefully designed to drive business results, fast-track growth and accomplish optimal impact; for minimal spend. And whilst there is no one-size-fits-all template for it, studies show that all great digital marketing strategies do have a few common denominators. We...
In the current business environment you may question what is the value of SEO when you can reach your target audience through pay per click, let's look at the difference between the PPC and SEO What is SEO Search Engine Optimization is a methodology of strategies, techniques...
Digital marketing is the wave between the future and present. It is used to market products or services using digital technologies mainly Internet or other digital mediums. It uses systems such as social media, marketing influencers, and online advertising to help brands connect and engage...
A website is the face and one of the main selling points of a company. The point of the website is to inform the user/customer about your business. The website needs to speak fully about the brand and what the customer can get out of...
In today’s digitally dominated environment, establishing an online presence benefits both blue-chip companies, and small and medium enterprises (SMEs) alike. A study published by the National Retail Federation reported that the most effective way for gaining new customers in 2014 was through search engines. The...
Top brands around the globe such as Apple, Google, Coca-Cola and Starbucks have not become household names based on the strength of their products only. They were astute enough to realise that to become loved and wanted by the masses; you need to tell the...
Effective marketing is a persuasive tool that guides consumers to experience a sense of value for your product or service. It is a strategy of both analysis and application that figures out what consumers want and how best to supply them with it. Digital marketing...
So you’ve written the perfect post, short story, comic, etc. You’ve marketed it successfully and garnered a number of hits in a matter of a few weeks after posting it. Now what? How do you maintain that post’s online presence? You want to maintain a...