Why Choose Integrated Marketing Communication?

That’s the main question many people usually ask. In fact, what is the difference between marketing and integrated marketing? integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct…

10 Digital Marketing Trends In 2019

The world is on a fast track to digitalization and automation. Large companies are working around the clock to innovate new technology and streamline existing tech and with the aim of making user experience more effortless. In this constantly evolving environment, marketers as well as business owners are scrambling to keep up. However, some trends…

8 Reasons Why Digital Design Matters on Social Media

Social media is an ongoing evolution with platforms accountable for different consumption habits or various forms of communication. It is without a doubt that such platforms are always coming up with innovative twists to existing or new features to add to the different dimensions of the platform, platforms such as Instagram, Facebook, Whatsapp, etc. These…