Chatbots: New Writing Opportunities For Copywriters?

  Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the responses for the bots, humans are still…

Why Copywriting Is Crucial for AdWords Advertising

AdWords, Google’s hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands can ensure customer engagements are fully optimised to get the…

How to Be an SEO Copywriting Champion

  We live in an era of abbreviations. Consequently, terms like LOL, BRB, and ASAP are commonly seen in social media and online conversations – used by both young and old. One of the terms that has become quite well-known in the digital, advertising, and marketing industries, is something called SEO. SEO, which stands for…

How To Improve The Readability Of Your Writing

  The term ‘usability’ is a well-known concept in the world of digital communication and advertising. This principle is an especially important guideline when brands create websites; users should be able to find relevant information effectively and efficiently when engaging with online platforms. If users don’t find the information they need within a reasonable time,…