The Role Of The Copywriter

Although a copywriter usually works closely with the art director, this is not always the case. When there is no need for an art director to be involved, a copywriter can work alone; for example, when new or additional copy is required for an existing piece of work such as a website page. Advertising copywriters…

SEO: Long Tail Keywords In Copywriting

Every day, search engines process billions of search queries. These search queries, in marketing terms, are called keywords. These keywords can either by short or long tail keywords. Usually, when a keyword has more than three words in it, it is seen as a long tail keyword. When looking at keywords, the short tail keywords…

Chatbots: New Writing Opportunities For Copywriters?

  Talkbots. Chatterbots. IM bots. Also known as chatbots, these computer programs are growing in popularity in customer service and information acquisition. Why? Because, with the ability to believably simulate human conversation, more and more brands are considering this technology. While algorithms are definitely involved in writing the responses for the bots, humans are still…

Why Copywriting Is Crucial for AdWords Advertising

AdWords, Google’s hugely successful pay-per-click (PPC) advertising system, is big for a reason: It’s a tool that has proven and measurable returns on investment. What many brands underestimate though is the important role copywriting plays in successful AdWords execution. By ticking certain copywriting boxes, brands can ensure customer engagements are fully optimised to get the…