Switching from Finance to Marketing “A month ago I took a leap of faith and made a life changing decision that can either make or break me” This is probably you after signing that big contract. Starting a new job can be highly nerve-wracking and intimidating....
Focus On Your Customers, Never Your Competition! One of the common thing marketers do is obsess over their competitors, ironically, this is exactly what one should avoid. The issue with being up to date with what your competitors do is that, this, in turn means that...
Ever wondered why you’re not standing out? Why your competitors are doing better or why they have so much advertising out? The answer is simple. Your competitors want to improve their brand by getting their message out to the world, telling consumers what they do and why...
[vc_row][vc_column][vc_empty_space height="30px"][vc_column_text]Do you know you can use video to advertise the majority of your business? Yet many of you aren't sure where video can be used. A video is an effective way of advertising your company. According to Wyzowl statistics, 61% of businesses have incorporated...
The Best Logo for Your Company How easy is it to establish a simple and effective logo for your business? Actually, it is quite simple. Many businesses tend to overthink the process of choosing the correct logo, and this makes sense because this is the face...
Digital marketing is the wave between the future and present. It is used to market products or services using digital technologies mainly Internet or other digital mediums. It uses systems such as social media, marketing influencers, and online advertising to help brands connect and engage...
"Good design is innovative, useful, purposeful, aesthetic, understandable, honest, focused, resourceful and long lasting”. These characteristics exist in a ‘creative vacuum’ if the journey of design thinking cannot be mapped through a process that allows both the client and the creative to engage with a...
I personally think you cannot sell anything that you do not understand or introduce it to the people. Have you ever noticed when you go to buy a well-liked brand's product, do you ever stop to ask yourself, how did they become so trustworthy and...
Today’s consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm – online. Your business might have already adopted digital tools to...
Take a moment to consider the number of times you've instinctively turned to your smartphone when you need something immediately – the definition to a word; the specs of an electronic you are considering; or simply checking the news headlines in your notifications. Google conceived...