Earlier, when there was no internet, information sharing was a typical task. Consumers were needed to spend more time on research before buying a quality product. And nowadays, with revolutionary changes in internet presents numerous tactics and tools to represent your product to others. There...
If you only just realised the importance of having a creative team to help you with communicating your brand message, then you have an interesting task ahead of you. Choosing the right agency for the job can be both nerve wrecking and exciting at the...
https://www.youtube.com/watch?v=3Xp32vg6RPw&feature=youtu.be...
[embed]https://www.youtube.com/watch?v=47z0EUylaKk[/embed] The High Diver: 6-second video ad of a person diving into a pool. Changes to the scenery happen as the person dives. Through the years video ads have become shorter starting with standard 60-seconds and moving to 30-second videos in the 1970’s. Since the mid 1980’s...
https://soundcloud.com/bongani-gosa/disrupt-with-mpumi-nhlapo-powered-by-t-systems-31-oct-disrupting-media-advertising-pr Man: This is cliffcentral.com. Mpumi: Good morning, and welcome to "DISRUPT with Mpumi Nhlapo." Thank you, once again, for joining us on the show. We're gonna do things a little bit differently today. I've got not one, but three guests that have joined us in the...
An internship is of great value to any CV as it allows us, students, the opportunity to apply our knowledge and skills in a professional setting and it exposes us to the industry. But a good internship should encourage you to work to best of...
Do you know how powerful a marketing video can be for your company? Why not make space in your marketing budget? Money is often spent on static designs, posters and online banners, which do bring in a lot of traffic however it doesn’t stimulate the...
Good morning Rico, A lot has happened since the last newsletter. Our billboard promoting the agency got us reported to the ASA for racism. Fortunately the case was dismissed by the ASA and here’s the link where you can read both the complaint and ruling. We...
Disruption In The Advertising Space [00:00:00] Man: Strong, black, and bitter sweet. BWD is ruffling feathers in the advertising space by highlighting the lack of transformation in the sector. Founded in 2006 by Bongani Gosa, the company is attracting blue chip clients and already paying it forward...
Digital, digital, digital. Is the hottest thing since PB & J were put together, and rightfully so, millions use the Internet everyday to get information or to post their own. Nowadays people will grab their phones, laptops or computers to search for whatever they may be...