Author: Themba Gosa

A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an idea put up. This Idea can be evoked using consistent imagery, sounds, phrases and logos with which...

It’s quite easy to speak about a product or service with just words, but the more important question is whether are words enough? Or do you need more than words to promote your product? In this current age where the is so much data about most...

  In the current business environment you may question what is the value of SEO when you can reach your target audience through pay per click, let's look at the difference between the PPC and SEO   What is SEO Search Engine Optimization is a methodology of strategies, techniques...