Developing Creative Ideas

The development of creative advertising is not an easy process and those responsible for its development – i.e. art directors and copywriters – need to be able to identify with the target audience. When developing and analysing advertising ideas, creative directors, account planners and clients regularly ask the question: ‘What is the big idea?’  David…

Understanding Digital Public Relations

Digital PR is an online marketing strategy by businesses to increase their online presence. Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). Digital PR involves gaining high-quality backlinks from websites and online publications and honest…

Why Choose Integrated Marketing Communication?

That’s the main question many people usually ask. In fact, what is the difference between marketing and integrated marketing? integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct…

My internship at BWD Advertising

My internship here at BWD advertising has been amazing so far. This is my second week as an intern at BWD Advertising. I started this journey with BWD Advertising on Monday, October 7th, 2019, being an assignment I needed to complete from my college, Boston City Campus, where I have to at least spend 3…