Know More About Web-Based Sales Promotions

There are many ways to promote products and services online. Effective use of Web-based sales promotions can help a company market their specials and sales to consumers. Let’s further explore web-based sales promotions. Web-based sales promotions are sales, specials, and discounts that are offered online, typically through a company website or other retailer. Companies use…

Direct Marketing and How it Works

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a type of advertising campaign that seeks to achieve a specific action in a selected group of consumers (such as an order, store or website visit,…

Understanding Video Marketing

Video advertising campaigns evolve with ad formats, and as social media platforms increasingly prioritize videos over other types of content, it’s becoming crucial to nail your video communication. The main purpose of placing video ads is related to the promotion and sale of goods and services of the organization, promotion of brand image, increasing its…

The Role Of The Copywriter

Although a copywriter usually works closely with the art director, this is not always the case. When there is no need for an art director to be involved, a copywriter can work alone; for example, when new or additional copy is required for an existing piece of work such as a website page. Advertising copywriters…

Advertising: Science or Art?

I was reading a book by Claude Hopkins, Scientific Advertising, and he stands strongly in favour of the argument that advertising a science. Many celebrated advertising professionals have referred to his book as a must-read, including David Ogilvy who once said, “nobody should be allowed to have anything to do with advertising until he has…